Dan Curtis ~ Professional Personal Historian

Entries from November 2009

Grab Their Attention With A Story.

November 5, 2009 · 2 Comments

grandmotherI’m flying off tomorrow to Dawson Creek in Northern British Columbia. I’ve been invited by the South Peace Hospice to present two workshops for the community on life stories and their importance.

I’ve been looking for a way to open my workshop and  I’ve found it. Tell a story! Seems obvious doesn’t it? We all know the power of stories to grab people’s attention.  I found one the other day in the Globe and Mail newspaper. I included it in my Monday Links Roundup a couple of weeks ago. The story is written by Diane J. Strickland who lives in Calgary and it’s called Grandma taught our son a lot . She writes movingly of her son earning $200 for typing up his grandmother’s stories but as she says, “what he learned about our history was priceless.”

Here’s an excerpt from her story:

One of Grandma’s stories was about waving good-bye – how it is one of the first things we teach our babies to do, and how important it becomes as we reach all the endings in our lives. She wrote about waving good-bye when you left family and when people went on a journey. On our wedding day, my husband and I waved from our hotel balcony in Toronto after the day’s events were over, catching my parents as they got into their cars to go home.

She wrote about all the good-byes we don’t get to have in life, and how much the memory of the last good-bye then matters more. I noticed how purposefully and tenderly our son hugged my husband and me when we departed for Ontario for a month this summer. He said he loved us. And he waved.

Online newspaper articles have a short lifespan so I urge you to click here to read Diane’s story. Better yet, make a copy so you can use it in your own workshop.  Remember the power of stories to grab people’s attention!

Photo by Giulio Nesi

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Categories: Uncategorized

How to Retain Clients Who Can’t Afford You.

November 4, 2009 · 9 Comments

older woman gazingI’m sure that many of you have had the experience of a potential client eagerly wanting to engage your personal history services but unable to afford the cost. It’s disappointing. But here’s a word of advice. Don’t immediately slash your rates to try to get the job. No self respecting professional would do that. There’s a better way.

As a professional we want to be helpful and we want to be remembered. This client may not be able to afford you but if her experience with you is a positive one and exceeds her expectations, then she’ll talk to her friends about you. And one of those friends may phone you up one day and hire you to do his personal history!

Here are four suggestions that will help you retain a client who can’t afford you.

  • Meet their budget with an appropriate product. If your client can only afford  $500 not $5,000, then provide a list of things you could do for that fee. You’ll have to plan ahead to have a list of  lower priced products. Some suggestions:  an unedited video or audio recounting of a special event such as a wedding, major travel adventure, or life altering experience.
  • Provide some limited services. You could offer several coaching sessions to get your client started on writing a life story. Alternatively, you might provide some help starting the person on a DIY family story software program like Personal Historian.
  • Offer to find another personal historian. There are personal historians who are starting out and who need to have  samples of work for their portfolio. Some of these individuals might be prepared to offer their services at a modest fee. There are other personal historians for whom the work is largely a hobby. They would likely consider doing the work for little or no money.
  • Provide a list of personal history resources. For those clients who can’t afford anything, provide them with a list of books and web sites that could help them write their own life stories.

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Photo by iStockphoto

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Monday’s Link Roundup.

November 2, 2009 · Leave a Comment

Monday's Link Roundup

Our Link Roundup has a little Canadian seasoning this Monday. There’s a link to a Canadian magazine of shared family stories and memoirs. The other link leads to a story about 82 years of Canadian Immigration to the UK. The records are now online. And for those of you wanting to get some advice on social media and marketing, be sure to check out the free webinar on November 12th.

  • Canadian Stories. “… a folk magazine featuring family stories, personal experiences and memories of the past. It is written by “ordinary” Canadians sharing material that is extraordinary. Readers identify strongly with our stories and reach back into their own memory banks to find pleasure and strength in their own histories.”
  • How to Manage Your Brand in Social Media. “This free webinar  November 12, 2009 – 1:00 PM EST/10:00 AM PST will cover:
    • How to incorporate social media into your overall marketing strategy.
    • How to track and monitor your brand in social media.
    • How to attract more website visitors and leads from social media.
    • How to measure and evaluate the ROI of your social media marketing efforts.”

[Thanks to Bob Breakstone at Our Living Tree for alerting me to this item.]

  • What the Last Meal Taught Him. ” Memories are what Mr. Keller strives to create with all his food. And food memories are something he said he cherishes about his last years with his father. Especially that last meal.” [Thanks to Jose Diaz de Villegas at TellingLives.net for alerting me to this item.]
  • Oral history project aimed at NO’s Central City. “Central City is widely considered the most dangerous neighborhood in New Orleans…The folks at Mondo Bizarro, the street-wise producers of local theater and festivals, are trying to breathe new life, confidence and pride into the area using one of New Orleans’ most pervasive and powerful devices: storytelling.”
  • Records of 82 Years Of Canadian Immigration To The UK Now Online. “The UK Incoming Passenger Lists 1878-1960, detailing the travels of Canadian men and women who arrived in the UK during the twilight years of the British Empire, are available on Canada’s leading family history website Ancestry.ca. The collection contains records of more than 18 million immigrants and tourists who arrived on British shores throughout the 19th and 20th centuries before commercial flights became the norm. Among those listed are 2.6 million passengers who set sail from Canada’s shores.”
  • The National Day of Listening is November 27, 2009. “On the day after Thanksgiving, set aside one hour to record a conversation with someone important to you. You can interview anyone you choose: an older relative, a friend, a teacher, or someone from the neighborhood.”

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