Monday’s Link Roundup.

This Monday’s Link Roundup has its usual eclectic mix. For the “shock of the old” take a look at Vintage Ad Sexism.  If you’re a Dorothy Parker fan, you’ll love  Dorothy Parker and the 5 Senses. Her clever use of the senses is a perfect jumping off point for memory prompts. And Seth Godin reminds us of the hard reality of marketing in The unforgiving arithmetic of the funnel.

  • Dorothy Parker and the 5 Senses. “I found three great Parker quotes that show her intriguing use of the five senses. The first two below are ones that I feature in my SheWrites post today…The third one, I selected to share with you here. Below it is a special writing prompt that it inspired.”
  • Why can smells unlock forgotten memories? “The toy cupboard at my grandmother’s house had a particular smell. I cannot tell you what it was, but sometimes now, as an adult, I will catch a whiff of it. The smell brings with it memories I thought were lost, memories of visits to my grandparents’ house, of my grandmother, and of playing with the toys from the toy cupboard. But why do smells have this power to unlock forgotten memories?”
  • 5 Steps to Turn Audiences into Clients. “Public speaking can be one of the most powerful methods for an independent professional to land new clients. But it doesn’t always work out that way. Before you book your next speaking engagement, ask yourself these five questions to make sure you’re on the right track to turn your audience into clients.”
  • The unforgiving arithmetic of the funnel. “One percent.That’s how many you get if you’re lucky. One percent of the subscribers to the Times read an article and take action. One percent of the visitors to a website click a button to find out more. sparked by an idea and go do something about it. And then!”
  • The myth of English as a global language. “English spelling is notoriously inconsistent, and some have gone further, calling it “the world’s most awesome mess” or “an insult to human intelligence” (both these from linguists, one American, one Austrian)…How did this unsystematic system come about? And is it really that bad? Some say that there are only a few hundred deeply irregular words, but the trouble is that most of them are common. Noam Chomsky and Morris Halle even went so far as to claim that we have “close to an optimal system”, though that takes a deal of argument to convince.”

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