Monday’s Link Roundup.

My favorite item in this Monday’s Link Roundup is 500,000 Strangers’ Secrets: PostSecret Founder Frank Warren at TED. It’s funny, sad, and poignant. Not to be missed. And if you’re infatuated with periods, commas, and the like, you won’t want to miss Semicolons: A Love Story.

  • 10 Marketing Secrets You Already Know. “Many people think of marketing as a mystery, something that is hard to figure out and even harder to implement. Everyone wants to know what to do when and how to do it for maximum results. Well, I have good news for you. Most of the so-called marketing secrets, you already know. Perhaps because they’re so obvious, you don’t realize how important they are. If you remember and practice these secrets, you’ll have about 90% of what you need for marketing success.”
  • E M Ginger on Digitizing the Art of the Book. “At this weekend’s meeting of the Bay Area Independent Publishers Association (BAIPA), guest speaker E M Ginger of 42-line.com gave a remarkable presentation about the work she has been involved with over the past 20 years digitizing fine and rare books.”
  • Preventing goof-ups: 10 proofreading tips. “I was born an editor, not a proofreader. And I’m convinced that good proofreaders are thrust into this world with a special and delicate piece of DNA that the rest of us are missing. It’s kind of like the math gene or the team sports gene, both of which I lack. As a result, when time and budget permit, I always hire a professional proofreader. When I can’t, I use the following tricks to help me (and my readers) survive.”
  • Virginia Woman, Discovers Lost Family Photos At Antique Shop (Video). “Cathy Tyree was on the hunt for an old couch when she stumbled across something incredible at an antique shop in Richmond, Va. Tyree had been in the store for only 15 minutes when she discovered a lost picture of her deceased father among the glassware, furniture and old books.”
  • Semicolons: A Love Story. “When I was a teenager, newly fixated on becoming a writer, I came across a piece of advice from Kurt Vonnegut that affected me like an ice cube down the back of my shirt. “Do not use semicolons,” he said. “They are transvestite hermaphrodites representing absolutely nothing. All they do is show you’ve been to college.”
  • 500,000 Strangers’ Secrets: PostSecret Founder Frank Warren at TED. “Since January 1, 2005, strangers have been writing, drawing, collaging, doodling, and otherwise revealing their most tightly guarded secrets on anonymous postcards and mailing them to Frank Warren’s PostSecret project. Last month, Warren took the TED stage to share the remarkable story of this collective exercise in compassion and crack open the shell of the human condition.”

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