Category Archives: Business

Encore! 8 Ways To Make Your Business Stand Out From the Crowd.

In today’s marketplace you’ve got to do more than offer excellent service and product. That’s a given. To separate your small business from all the others offering a similar service you’ve got to be unique and memorable. How do you do that?…Read more.

Encore! The #1Thing You Can Do to Jump Start Your Marketing.

Marketing strategies assume one size fits all. We’re told that we must network, build referrals, provide items of interest to the media, write newsletters, blog, give presentations, and so on.

News Flash! It doesn’t matter if we know what we’re supposed to do if we don’t like doing it. And not tending to marketing tasks that we’re told are critical can make us feel inept. This can quickly spiral into doing nothing at all…Read more.

Encore! Can I Make a Living as a Personal Historian?

I get asked this question with increasing regularity. And my response is – it depends. Like most things in life, there isn’t a simple answer. Here are a few things to ponder…Read more.

Encore! 16 Penny-Pinching Ideas to Keep Your Small Business Afloat.

Are you struggling to survive in these tough economic times? I’ve been self-employed for 30 years and know what it’s like to keep going through lean years. If I’ve one key piece of advice, it would be to watch the small stuff. You’d be surprised at how a few dollars a week can add up over a year.

Here’s are 16 penny-pinching ideas worth trying…Read more.

Encore! 30 Sites That Will Boost Your Personal History Performance.

How many of you could use some further training to enhance your personal history skills? I know I can!

Whether you’re starting out or well established,  here’s a select list of sites that can help.  I’ve combed the Internet to bring you some of the best…Read more.

Encore! The Best Advice Ever for a Personal Historian.

If I were able to go back to when I began as a personal historian, what’s the best advice I could give myself? Here’s what I’d say…Read more.

Encore! Are Your Clients Extremely Satisfied With Your Service?

I was in my neighborhood bank today and as I was coming out, I noticed a sign that read We hope your experience with us today was extremely satisfying. I thought it a bit odd. Most of my banking is pretty perfunctory. As long as the ATM doesn’t screw up, I’m pretty delighted. But the sign got me thinking. What would make your personal history service extremely satisfying for clients? Here’s what I think… Read more.

Encore! Three Crucial Steps to Starting Your Personal History Business.

How should you start your new business?  I know this is going to sound heretical but forget the business plans, brochures, business cards, and website. All that stuff can come later. Believe me. Here’s what you need to do right now… Read more.

Encore! Attention Introverts! You Can Market Successfully.

A previous article of mine, The Introvert’s 12 Step Plan for Painless Networking, hit a responsive chord among my fellow introverts. This got me thinking that marketing for introverts was a natural follow-up… Read more.

Encore! How to Start and Run a Personal History Business.

I’ve just finished Jennifer Campbell’s recent book  Start and Run a Personal History Business published by Self-Counsel Press. If you’re thinking of making personal histories a business, you owe it to yourself to get this book. Jennifer knows her stuff. She’s been a professional personal historian since 2002 and prior to that had a 25 year career as an editor, writer, and interviewer… Read more.