Dollar for dollar, your business card is  one of your best forms of advertising. I’ve been looking at my  card lately and thinking it’s time for a major makeover. It’s not that it’s terrible. It’s just not memorable. So I’ve been doing a little research on what makes for a great card. I’ve distilled it down to these ten key points… Read more.

A successful personal history business is like a three-legged stool. Take away one leg and you fall on your butt.

So what are the three legs? Simply put, they’re passion, perseverance, and planning or the 3P’s as I like to call them.

1. Passion

Merriam-Webster defines passion as a strong liking or desire for or devotion to some activity, object, or concept.

You’ve got to have a strong desire to tell people’s stories. It’s what makes you want to get up in the morning and get to work. It’s what gives you that extra boost to push you through the hard times. And believe me, there will be hard times.

Without passion you’ll find your work  becomes a chore. Your lack of enthusiasm will inevitably lead to fewer and fewer clients finding their way to your door.

Passion is the juice that keeps you going.

2. Perseverance

Perseverance is that ability to keep going in spite of setback and difficulties. It gives your passion its backbone.

Research from the U.S. Bureau of Labor Statistics suggests that “most failures of American startups will occur in the first two years of their existence.”

If you’re expecting to turn a profit within a year, you’ll be sorely disappointed. It’ll take at least two years or more to get your personal history business up and running.

Without perseverance it’s all too easy to give up when the going gets tough.

3. Planning

Planning is an unnatural process; it is much more fun to do something. The nicest thing about not planning is that failure comes as a complete surprise, rather than being preceded by a period of worry and depression. (Sir John Harvey-Jones)

There’s wisdom in Sir John’s  tongue-in-cheek put down.  It’s true that  doing something is much more fun than planning. That’s why I suspect many small business owners don’t have a business plan.

But if you don’t have a business plan, it doesn’t matter how much passion and perseverance you have, you’re rudderless and you’ll almost certainly run aground.

I’m not suggesting you have to take a year to write a 40 page monster plan. What you need is something that’s relatively simple. According to WiseBread your plan should address such questions as:

• What’s my product or service?
• Who are my clients?
• How will I reach my clients?
• What are my goals over the next 3, 6, and 12 month period?
• What are my fixed, variable, and capital expenses?
• How much do I have to charge to make a profit?

For more help on planning check out these resources:

• Making Business Plans Easy
• The One Page Business Plan for the Creative Entrepreneur
• How to Write a Business Plan 

Conclusion

I see newcomers who go into the personal history business, full of passion for helping people tell their stories. This is  good but it’s not enough. It’s just one leg on our three-legged stool. Without the other legs of perseverance and planning some of these same people sadly give up their dream.

What leg on your personal history stool is wobbly? Please share your thoughts by writing a line or two in the comment box below.

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More gems in this Monday’s Link Roundup. As someone who lived and worked in Ghana for two years, I was drawn to this article, In Africa, the Art of Listening.  I highly recommend it. Another story that touches close to home is Mourning in a Digital Age. How do we find new mourning rituals in a world that is increasingly secular? And for those of you looking for online time tracking, take a serious look at Paymo. I did and was impressed.

• The 10 Most Expensive Books in the World. “To help you brush up on your knowledge of the very old and very valuable, we’ve compiled a list of the ten most expensive books ever sold — no white gloves necessary. Click through for an overview, and then head upstairs to check your attics for any forgotten dusty tomes — you could be a millionaire and not even know it.”

• Supreme Court rules Congress can re-copyright public domain works. “Congress may take books, musical compositions and other works out of the public domain, where they can be freely used and adapted, and grant them copyright status again, the Supreme Court ruled Wednesday. In a 6-2 ruling, the court ruled that just because material enters the public domain, it is not “territory that works may never exit.”

• How Film Was Made: A Kodak Nostalgia Moment. “Before pixels there were silver halide crystals, and before memory cards, film. Little yellow boxes cluttered the lives of photographers everywhere, and the Eastman Kodak Company was virtually synonymous with photography…To indulge this nostalgia–and perhaps learn something new about an old technology–we offer a fascinating 1958 documentary from Kodak entitled How Film is Made.”

• Paymo.  “I thought you might like to know about a software package that has really changed the way we keep track of our time and bill our clients. I have no affiliation whatsoever with this company, but it has made such a difference in our organizational habits that I think it would be great for other personal historians…Before Paymo, … trying to keep track of how we spent our time was a nightmare…Now we have a Paymo widget on our desktop computer (Mac and PC), in which we can click on the project we are working on, hit the Start button, and go…The report functionality is amazing – you can look at your data from almost any conceivable angle and get a clear picture of how you are spending your time and how much money you are making.” [Thanks to Alison Armstrong Taylor of pictures and stories for suggesting this item.]

• The story of the self. “Our ability to remember forms the basis of who we are and is a psychological trick that fascinates cognitive scientists. But how reliable are our memories?”

• In Africa, the Art of Listening. “What differentiates us from animals is the fact that we can listen to other people’s dreams, fears, joys, sorrows, desires and defeats — and they in turn can listen to ours. Many people make the mistake of confusing information with knowledge. They are not the same thing. Knowledge involves the interpretation of information. Knowledge involves listening. So if I am right that we are storytelling creatures, and as long as we permit ourselves to be quiet for a while now and then, the eternal narrative will continue.” [Thanks to April Bell of Tree of Life Legacies  for alerting me to this item.]

• Mourning in a Digital Age. “Grieving has been largely guided by religious communities, … Today, with religiosity in decline, families dispersed and the pace of life feeling quickened, these elaborate, carefully staged mourning rituals are less and less common. Old customs no longer apply, yet new ones have yet to materialize.”

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Don’t worry. If you’re expecting this to be another New Year’s admonishment about unhealthy eating, excessive drinking, or lack of exercise, it isn’t. It’s about what not to do if you want to get the best life story interview with your client.

Recently there’s been some discussion among my colleagues at the Association of Personal Historians about the way to record life story interviews.  Some personal historians use a digital voice recorder. Others prefer taking notes by hand or typing the interview directly into their laptop.

The latter make it clear they can type as fast as people talk, edit on the fly, maintain eye contact, and save the time and costs of transcribing the interview. For those who take notes by hand, they explain that this helps them keep the story to the essentials.They may record the interview for reference to ensure the accuracy of quotes. All point out that this method of interviewing is what they’re comfortable with and their clients are happy with their work.

But achieving the best interview possible has nothing to do with the time and cost of transcriptions, what process a personal historian is most comfortable with, or editing on the fly. These are all factors that speak to the preferences of the personal historian not the quality of the interview.

5 good reasons to ditch the laptop and handwritten notes.

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1. An integral and invaluable part of any personal history is recording and preserving the spoken word. Hearing  a loved one’s voice is a precious remembrance for bereaved families and future generations. Personal histories involve more than assembling edited transcripts into a story.

2. Laptops and note taking are distracting. I know this from having been interviewed a number of times by journalists. Imagine for a moment that you’re  talking to a columnist. You’re pouring your heart out but she’s writing nothing down. Then you move on to something that seems insignificant and the writer starts scribbling furiously. You wonder why these comments  elicited such a response. It’s unnerving. It’ll be unnerving for your clients too.

3. Multitasking doesn’t work. There is now sufficient research to show that the mind can’t process more than one thing at a time.  People can’t type or take notes and be fully engaged with a client at the same time. Trust me. It can’t be done.

4. Editing decisions are best made after not during an interview. It’s not possible to tell what portions of a narrative need to be dropped until you have a feel for the whole story. An item that seems of little importance at the time of the interview may turn out to be a crucial element in the story.

5. Listening to your interviews improves your skills. There’s tremendous value in recording an interview and being able to play it back. I do it all the time. For one thing, it enables you to see what follow-up questions to ask. But equally important, it gives you an opportunity to assess your strengths and weaknesses as an interviewer.

Conclusion

Not all approaches are equal when it comes to recording personal histories.  Choose a good digital recorder and microphone over a laptop or handwritten notes. Your clients will thank you.

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Photo by DonkeyHotey

Related articles

• Encore! The #1 Secret to a Successful Life Story Interview. (dancurtis.ca)

Laughter is therapeutic. In this Monday’s Link Roundup you’re sure to brighten your day by watching, Who Says Machines Must Be Useful? Another whimsical piece to make you smile and think is The Bookshelf Rethought: 5 Innovative Designs.  Be sure to check out Master brings books back to life. Paul Tronson, a master bookbinder, has spent 30 years trying to bring traditional bookbinding back as an art form.

• A social media update from beyond the grave. “While virtual memorial websites have been around since the mid-1990s, traditionally they’ve helped the living venerate the dead. The latest crop, including I-Postmortem, a Silicon Valley start-up launched last fall, encourages the living to commemorate themselves, essentially writing their own obituaries.”

• How To Work From Home Like You Mean It. “I’ve been working from home, a few different homes, since late 2007. And the biggest thing I’ve learned during those four years is that working from home doesn’t have to change how you get work done, but it does change nearly everything else about your gig.”

• The Secret Bookstore. “Watch this beautiful video about Brazenhead Books, a secret bookstore that’s been tucked away in Michael Seidenberg’s apartment on the Upper East Side ever since the rent for his original retail space in Brooklyn was quadrupled.”

• Who Says Machines Must Be Useful? “On the roof of a small row house in Brooklyn, a black powder fuse flared brightly against the gray sky. Hissing and sparking, it burned through a platform installed inside a repurposed Ikea bookshelf, sending four colored balls into action, lighting camp stoves, swinging fly swatters and knocking over books in a frenetic burst of organized chaos. In less than a minute, the final ball had dropped to the ground and was pocketed by Joseph Herscher, 26, the kinetic artist behind this real-world Rube Goldberg machine.”

• An Author Explores Unique Codes to Enhance Memoir Experience. “Last week, Women’s Memoirs published an interview with memoir author Jenny Lynn Anderson, author of Room 939: 15 Minutes of Horror, 20 Years of Healing. When we looked at her book, we loved the innovative use she made of Quick Response codes.”

• The Bookshelf Rethought: 5 Innovative Designs. “We love books. We love design. And we love the intersection of the two. Some time ago, we looked at five examples of public library innovation. But what about the personal library? Today, we’re turning to five gorgeous bookshelves that put a twist on your home library with ingenuity and design innovation.”

• Master brings books back to life. “At the top of a narrow staircase on Sidney’s Beacon Avenue is a studio filled with vegetable-tanned leathers, tall glass jars of fermented dyes from plant extracts and a handcut lay press dating to about 1540.These are the tools and materials that master bookbinder Paul Tronson uses to bring rare books back to life.”

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In today’s marketplace you’ve got to do more than offer excellent service and product. That’s a given. To separate your small business from all the others offering a similar service you’ve got to be unique and memorable. How do you do that?

Begin by checking out your competition. Look at their websites, blogs, and any printed marketing material. Ask yourself, “What can I do that they’re not doing?”

Taking  my own advice, I  started doing a little research on a few personal history websites. Here’s what I learned.

Generally personal historians do a good job of extolling the virtues of recording life stories.  But there are omissions. This means there’s a real opportunity for you to fill the gaps and  set your personal history business apart.  Here are 8 ways to be unique:

1. Provide a money back guarantee. This provides real comfort for potential clients. It also says that you’re confident about the quality of your work. I’ve had a 100% satisfaction guaranteed label on my home page for three years now and it’s never been a problem.

2. Contribute to your community. Demonstrate your values by listing your volunteer activities. Consider donating a percentage of your profits to a charity that has an obvious connection to life stories such as the Alzheimer’s Association and Reading is Fundamental.

3. Have a toll free number.  Prominently display your toll free number on your home page and other marketing materials. The easier it is for potential clients to talk to you, the better the chance of securing that client.

4. Offer free resources. Put together a series of lists and mini-publications  like 15 Great Memoirs Written by Women , The 50 Best Life Story Questions, and Come to Your Senses and Unlock Childhood Memories.  [Please feel free to use these or other articles  from my blog. All I ask is that you duly credit them.]

5. List prices. There’s no getting away from it, price matters. It’s usually the first thing people want to know. Anything that hints at avoidance can lead to suspicion. I know that personal history fees vary widely depending on the scope of a project. But minimally you can indicate a range. For example: Prices range from $300 for a one-hour video interview to $10,000 for a documentary film biography.

6. Go green.  Consumers increasingly expect businesses to limit their environmental impact. Being green can set you apart. How do you reduce your carbon footprint? In your office do you use recycled paper, compact fluorescent bulbs or LED lights? Do you drive a fuel efficient car? Is your printing done by an environmentally responsible company?

Consider buying carbon offsets. In Canada one of the top ranked companies is Less. In the United States check out TerraPass . Make sure that your clients know your commitment to the environment is more than talk.

7. Be an expert.Write articles that offer tips and advice. These can be on your own blog or for sites such as EZineArticles.com and About.com.   In time you’ll be seen as an expert! 

8. Code of Ethics. If you’re a member of the Association of Personal Historians, (If you’re not, you should be ) you know that you’re expected to adhere to the APH Code of Ethics. It’s simple to add this as a page to your website. Like the money back guarantee it creates a degree of comfort for your clients.

Conclusion

If I were a potential client in search a personal historian, who would  I hire?

Over and above the obvious need to hire a personal historian with a high degree of expertise, the nod would go to the person who was not only outstanding but went that extra mile and met the above attributes.

How are you going to make your business stand out this year? Drop me a line. Love to hear from you.

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Image by iStockphoto

In this Monday’s Link Roundup, take a look at Your Problem Isn’t Motivation. It’ll kick-start your new year. For something completely different watch the engaging and sobering 5 minute video Life in 4,748 Self-Portraits.

• Books That Are Never Done Being Written.“An e-book…is far different from an old-fashioned printed one. The words in the latter stay put. In the former, the words can keep changing, at the whim of the author or anyone else with access to the source file. The endless malleability of digital writing promises to overturn a whole lot of our assumptions about publishing.”

• Your Problem Isn’t Motivation.”Motivation is in the mind; follow-through is in the practice. Motivation is conceptual; follow-through is practical. In fact, the solution to a motivation problem is the exact opposite of the solution to a follow through problem. The mind is essential to motivation. But with follow through, it’s the mind that gets in the way.” [Thanks to Ronda McLean of Insight Life Stories for suggesting this item.]

• New Videos From Archipel Steal the Show. “The digital preservation-related video show, that is.  The set of newly released videos from the Belgian project “Archipel” are the latest digital preservation videos to hit the scene.  The Archipel project is a recent collaboration by organizations in Belgium, to study digitization and digital preservation of cultural heritage materials.”

• Four Steps to (Quickly) Share Your Business Story. [Video]“Communications coach Carmine Gallo shares tips on how to craft your business story — covering all the essential elements — so you can tell it it in 60 seconds. He shares the four critical questions you must answer to get your message across to prospects.”

• A Secret, A Kiss: ‘The Moment’ Your Life Changed. “The six-word memoir conceit grew into a popular series of books, but the editors knew it was tough to share a meaningful story in so few words. So Smith Magazine prompted its community to write about the moments that changed their lives — the moments of clarity, the things that happened to them, the things they made happen.”

• Pagination Styles: Shall We Kill the Widows & Orphans? “In book design we have to decide which style of pagination to choose. This article presents both so you can make an informed choice.”

• Life in 4,748 Self-Portraits.[Video] “It started simply enough in 1999. Jeff Harris, a photographer based in Toronto, took his first self-portrait, something he has since repeated every day. His visual diary now amounts to 4,748 photos and they tell a very personal story.”

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copyright © 2010 gapingvoid gallery - reprinted with permission

Not long ago I discovered this wonderful cartoon and its accompanying text by Hugh MacLeod. I found it inspiring and thought to myself, … Read more.