How many of you could use some further training to enhance your personal history skills? I know I can!

Whether you’re starting out or well established,  here’s a select list of sites that can help.  I’ve combed the Internet to bring you some of the best…Read more.

A previous article of mine, The Introvert’s 12 Step Plan for Painless Networking, hit a responsive chord among my fellow introverts. This got me thinking that marketing for introverts was a natural follow-up… Read more.

Unfortunately, there is no easy answer or formula, but there are some useful guidelines. A colleague of mine and fellow Association of Personal Historians member is Pattie Whitehouse. She has some good suggestions which I’ve summarized below…Read more.

In today’s Monday’s Link Roundup take a look at Outrageous adverts from the past that would never be allowed today. It’s jaw dropping. Being a Downton Abbey fan, I couldn’t resist The Downton Abbey Guide to Irresistible Narrative Marketing. The article is worth a read for its useful marketing insights. But for personal historians it’s also a good reminder of what we need to aim for in our storytelling.

• Playing Kitchen Detective. “There’s a new obsession at the intersection of genealogy and foodie culture—reconstructing beloved, long-lost family recipes. Fueled by nostalgia and thrift, legions of eaters are returning to the kitchen for some food detective work, searching for the half-remembered dishes they grew up sharing at the family dinner table.”

• A Brief History of Children’s Picture Books and the Art of Visual Storytelling. “In Children’s Picturebooks: The Art of Visual Storytelling, illustrator Martin Salisbury and children’s literature scholar Morag Styles trace the fascinating evolution of the picturebook as a storytelling medium and a cultural agent, and peer into the future to see where the medium might be going next, with case studies of seminal works, a survey of artistic techniques, and peeks inside the sketchbooks and creative process of prominent illustrators adding dimension to this thoughtful and visually engrossing journey.”

• The Downton Abbey Guide to Irresistible Narrative Marketing. “What can a once-obscure period television drama teach us about effective writing, content marketing, and engagement online? Turns out, just about everything …”

• Little Phone Booth Libraries. “There are 13,659 pay phones on NYC sidewalks, even though there are over 17 million cell phones,” reads a poster designed by New York architect John Locke. Seeing an opportunity for creative reuse and community building, Designboom writes, Locke is turning obsolete phone booths into mini libraries.”

• 30 Clients Using Computer-Generated Stories Instead of Writers. “Forbes has joined a group of 30 clients using Narrative Science software to write computer-generated stories. Here’s more about the program, used in one corner of Forbes‘ website: “Narrative Science has developed a technology solution that creates rich narrative content from data. Narratives are seamlessly created from structured data sources and can be fully customized to fit a customer’s voice, style and tone. Stories are created in multiple formats, including long form stories, headlines, Tweets and industry reports with graphical visualizations.”

• Outrageous adverts from the past that would never be allowed today. “They’re incredible by today’s standards, but once upon a time these adverts were perfectly acceptable. From an ad that claims smoking is healthy to one telling mothers they should give Coca-Cola to their babies, these shocking posters give a fascinating insight into a time gone by.”

• A Brief History of The Elements of Style and What Makes It Great. “The book has become a legend in its own right, its story part of our modern creative mythology — but, like a good fairy tale, it brims with more curious, unlikely, even whimsical details than a mere plot summary might suggest. Those are exactly what Mark Garvey, a 20-year publishing veteran and self-professed extreme Elements of Style enthusiast, explores in Stylized: A Slightly Obsessive History of Strunk & White’s The Elements of Style.”

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When I  launched my first business venture as a documentary filmmaker over 30 years ago, I wish I knew then what I know now. It would have saved me a lot of grief. I’m older and “somewhat” wiser now and hope that these lessons learned from the trenches will be of help to you.

Here are 10 mistakes to avoid.

1. No savings.

Don’t do what I did. I catapulted myself into the world of independent documentary filmmaking without a dime in the bank. It was gutsy but unwise. I spent several years, desperate and struggling.  Getting a personal history business up and running is going to take at least a year or two of hard effort. Give yourself some peace of mind by knowing that those lean years are covered by your savings. You’ll sleep better at night. 

2. Not charging what your worth.

Lowering your rates in the hopes of landing a contract is a recipe for failure. Once you’ve set low rates, it’s hard to increase them.  You’ll end up not making enough income to support yourself. Overworked and burned out, you’ll eventually give up. Remember you’re a professional with years of experience. Being underpaid does nothing for your self-esteem and nothing for your business.

3. Choosing the wrong business partner.

This is another mistake I made. I spent too much of my emotional energy resenting the fact that my partner wasn’t carrying a fair share of the business load. After a year I got out of the partnership and never looked back. Don’t get me wrong, a business partner can be a great asset but choose wisely.  Look for someone who shares your values and can assist you in areas where you’re deficient.

4. No contract.

You don’t have to produce a “door stopper” legal document. But minimally you need a letter of agreement to avoid complications.  The agreement include a project description, fees, timelines,  and terms of payment.

5. Failing to say ‘no’.

When you’re starting out, it’s tough to say ‘no’ to a low paying job or to say ‘no’ to a troublesome client. You reason that working for something is better than nothing. But time spent laboring for ‘peanuts’ means missed opportunities to land some major contracts. And just because you’re starting out, doesn’t mean you have to  suffer the “client from hell”.

For more on saying ‘no’ check out my previous article The Power of “No”.

6. Doing everything.

I’ll admit I still tend to try and do everything. And part of that is okay. What I like about being a personal historian is that I get to wear different hats.  But  doing everything becomes counterproductive when you take on tasks for which you have little skill. For example, I’m not adept at bookkeeping which is why I have an accountant. And while I love graphic design and have a reasonably good eye, I would always hire a designer for a major book project.

Play to your strengths and hire out to manage your shortcomings.

7. Failing to keep detailed records.

Throwing receipts into a shoe box and then hauling them out at tax time is no way to run a business. I’ve done that! You need to keep an electronic record of your income and expenses on a monthly basis. This not only gives you a means of assessing the health of your enterprise but also provides  accurate records for your tax return.

8. Not putting money aside for taxes.

I know from experience this can be tough. If you’re barely able to pay your bills, setting aside money for the tax man seems like a non-starter. But getting to the end of the year and finding you have a tax bill of several thousand dollars and not a penny to spare is devastating. It can lead to bankruptcy or giving up your dream to take a  job to pay your taxes.

9. Failure to devote enough time to marketing.

Most personal historians I know would rather be cast off on an ice floe than market their business.  Including me. But the truth is that unless people know you exist, they won’t be able to hire you. And your business will fail.

The start up for any business requires extra marketing effort. This means more than putting up a web site, printing business cards, and sending out a press release. The trick is to get out of your office and go where you’re clients are likely to be found.

Here are some previous articles I’ve written that you might find useful:

• 5 Tips to Overcoming Your Marketing Blues.
• How to Retain Clients Who Can’t Afford You.
• #1 Secret to Getting More Clients.
• The Introvert’s 12 Step Plan for Painless Networking.
• Attention Introverts! You Can Market Successfully.
• 25 No Cost or Low Cost Marketing Ideas for Your Personal History Business.
• Are You Doing a Good Job of Conveying the Value of Personal Histories?
• Lousy at Getting Referrals? Here’s Some Help.
• Are You Using Storytelling to Promote Your Personal History Service?
• The #1Thing You Can Do to Jump Start Your Marketing. 
• 5 Essential Marketing Approaches You Need for a Successful Personal History Business.

10. Pretending to be something you’re not.

When you’re starting out, it’s natural to feel vulnerable. You worry that people won’t take you seriously if they know you’re a one-person operation. So there’s a temptation to create a “corporate” identity that projects an image of “we” rather than “I”.   But honesty is the best policy. It builds trust. In today’s world of box stores and indifferent mega corporations, your strength is the personal, caring attention you bring to your clients. Be proud to be a solopreneur!

Also, don’t pretend you’re multi-talented if you’re not. If your cash flow is drying up, it’s tempting to take on a lucrative project even though you’ve little or no expertise to pull it off successfully. You’ll end up with disappointed clients and bruised self-esteem.

Conclusion

Avoiding these mistakes won’t guarantee success. But they’ll make your start up more enjoyable and less likely to fail.

What are some of the lessons you’ve learned the hard way? Please share them. Your experience will benefit all those newcomers to the personal history business.

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Photo by mischelle

Related articles

• The 3 Keys to a Successful Personal History Business. (dancurtis.ca)
• 8 Ways To Make Your Business Stand Out From the Crowd. (dancurtis.ca)

There’s some excellent practical advice in this Monday’s Link Roundup.  Because I have a home office, I found How to Set Personal Boundaries When You Work From Home a useful reminder of how to cope with the competing demands of work and domestic life.  C.J. Hayden’s article What if you were wrong about marketing? is a great method of challenging assumptions about the subject.

• Words in stone and on the wind. “After I wrote, in a recent Wall Street Journal article, about the malleability of text in electronic books, a reader asked me to flesh out my thoughts about the different ways that “typographical fixity” – to again borrow Elizabeth Eisenstein’s term – can manifest itself in a book.”

• How to Set Personal Boundaries When You Work From Home. “…the challenges of working from home can sometimes make life/work balance seem unattainable. You may feel like you are constantly being pulled towards both family and work commitments–a bit like being in the middle of a tug-of-war. One answer that can help you achieve better balance between your work and personal life is boundaries.”

• What happened to the former slave that wrote his old master? “You know that letter from former slave Jourdon Anderson to his old master that’s been going around? First of all, it’s good and you should read it…David Galbraith poked around a bit and found a record of Anderson still living in Ohio at the time of the 1900 census as “Jordan Anderson”…At the time, Anderson and his wife Mandy were in their 70s and had been married for 52 years. Mandy had borne 11 children, six of whom were still living…”

• Dashboard? More Like Bookshelf: Your Guide to Literary Tumblrs. “By creating this list of my favorite “literary Tumblrs,” I hope to turn you on to some of the sites that make The Millions’ dashboard that much brighter.”

• In the Footsteps of Giants. “Biographer Michael Scammell has devoted much of his long career to writing about two of the 20th century’s foremost intellectuals, whose impassioned writings defined in human and moral terms the stakes in the struggle against communism. Scammell’s book about the Nobel Prize–winning dissident Russian writer Alexsandr Solzhenitsyn, Solzhenitsyn: A Biography, published in 1984, was the first major biography to shed light on this towering yet secretive figure. Koestler: The Literary and Political Odyssey of a Twentieth-Century Skeptic, which came out last year to much acclaim, revived the reputation of the protean Hungarian writer Arthur Koestler, best known for his 1940 anti-totalitarian novel Darkness at Noon…Writer and translator Michael McDonald interviews Scammell about his life and work.”

• How to Become the Person Everyone Wants to Interview. “You need to establish yourself as an expert, and getting interviewed by radio, podcast or TV hosts can help you do just that. So, here is how you can help speed up the process by positioning yourself as a subject matter expert.”

• What if you were wrong about marketing? “Lately, I’ve been playing the “what if you were wrong” game with my coaching clients…questioning your assumptions about marketing can lead to designing a much more solid strategy. You can try asking yourself what if you were wrong, but it can be even more powerful to have a friend, colleague, or coach ask you.”

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What do you do when you’re between major personal history projects and your bank account is dwindling?  If you’re like me, this can be a stressful time. One solution is to look for smaller projects that can be done relatively easily and quickly to tide you over.  Here are a few things I’ve done… Read more