Tag Archives: Tips

Monday’s Link Roundup.

Monday's Link Roundup

In today’s Monday’s Link Roundup don’t miss Why obituaries seduce us. It examines why the best obituaries are mini biographies. And whether your interviewing, writing, or promoting you’ll definitely want to read The psychology of language: Which words matter the most when we talk.

  • Bookstore Of The Year 2013. “Every year, industry bible Publishers Weekly names a Bookstore of the Year, and it announced yesterday that the 2013 award would be given to to Square Books in Oxford, Mississippi, “the center of the fictional Yoknapatawpha County in William Faulkner’s novels.”
  • StoryPress for the iPad. “StoryPress is an iPad app (with an Android version promised “real soon now”) that helps you preserve your memories in your own voice by recording spoken history…Subscribers to StoryPress are greeted with a sequence of questions to help them create a story. The app uses a book metaphor for each story, allowing the user to enter the author’s name, date of birth, and story title. Users also can use a photo from their iPad photo libraries for cover art on their story.”
  • Why obituaries seduce us: They’re a door on a world that’s vanishing. “Properly done, obituaries are “biographical essays that set a life in context, pay tribute to achievements, and account for failures and faults,” as Sandra Martin, who has produced many great ones for this paper, wrote in her recent collection, Working the Dead Beat: 50 Lives that Changed Canada.”
  • Free “Perspectives on Personal Digital Archiving” Publication. “We [Library of Congress] are very excited to unveil our new e-publication, Perspectives on Personal Digital Archiving! This is something new for us: a published compilation of selected blog posts published in The Signal. All of these posts are written by NDIIPP staff as well as guest bloggers from inside and outside the Library of Congress. This resource can serve as a primer for the digital archive novice, as well as a refresher for those with more experience.”
  • The psychology of language: Which words matter the most when we talk. “Recently, a lot of the long standing paradigms in how our brain processes language were overthrown. New and cutting edge studies that produced quite startling and different results. The one study I found most interesting is UCL’s findings on how we can separate words from intonation. Whenever we listen to words, this is what happens:”
  • Too busy? Maybe you’re procrastinating. “Here’s the thing: when we’re busy we can easily trick ourselves into thinking that all of that activity means that we’re not procrastinating.  We’re busy, sure, but we’re not focused on the things that should really have our attention. If someone were to tap us on the shoulder and say, “that thing you’re doing, is that the best use of your attention right now?” we would hesitate to agree. We’re busy procrastinating.”

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6 More “Purrfect” Business Tips from My Cat.

Annie in tree

Annie in the plum tree.

Groan. Don’t you just hate puns?

Anyhow, my cat Annie  is a source of inspiration for my life and business. Previously I wrote 6 Lessons My Cat Taught Me About Time Management. I might add, she was quite pleased by the positive response that article received. ;-)

Here are some more of Annie’s pearls of wisdom.

1. Take time to play. Every day Annie insists we play at least once if not twice. If I’m not available, she’ll make up her own games. She’ll race madly about the house, dive into a stack of newspapers, or climb the plum tree.  She knows the wisdom of the old saying “All work and no play makes…”.

Make certain to build play time into your daily schedule.

2. Exercise caution in any new situation. Annie doesn’t immediately take to new things. A new chair, plant, or visitor is carefully and gingerly approached, sniffed, and either tentatively accepted or rejected until she feels more comfortable.

Whenever you embark on a new project or work with a new client, you could emulate her behavior (well maybe not the sniffing part). Take time to do your homework and assess the situation before plunging in.

3. Claim your territory. Annie has claimed the backyard as her territory. She defends it vigorously from other cats. And for the most part they now leave her alone.

It’s important to claim your space in the business world. Be clear on what you’re offering and to whom. Then stand up and stand out!

4. Be curious. All cats love to explore. And Annie’s no exception. In the summer she spends hours in the backyard, peering into flower beds and checking out the next door neighbor’s yard. She comes in at the end of the day, tired and stimulated.

Curiosity is a tonic that keeps your business fresh and relevant. Be curious about your competition, potential new products and services, and interesting marketing ideas.

5. Be gentle but strong. Annie is petite, soft, and gentle. That is until she feels threatened by another cat. Then she puffs herself up to twice her size and lets out a blood-curdling scream. It seldom goes any further than that. The other cat receives the message and retreats.

I’m not suggesting you puff yourself up and start screaming at people who upset you. Even though this might satisfy the “inner cat” in you. ;-) What I am saying is that you must be clear that you will not be taken advantage of or treated poorly.   Stand up for your rights!

6. Break the pattern. Annie’s a creature of routine. She has her favorite chair and set times for eating. She loves a snuggle while I’m watching a little TV at night. But she also mixes it up. She’ll decide to move to a different spot to sleep or skip the snuggle and be on her own.

It’s useful in our business to avoid becoming stale by doing the same thing over and over again. Follow Annie’s example and change things now and again.

Annie has looked this post over and approved its content. Whew! She can be so demanding.

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Photo by Dan Curtis © 2012 all rights reserved

Monday’s Link Roundup.

Monday's Link Roundup

For first time visitors to my  Monday’s Link Roundup, welcome. This is an eclectic list that features articles I find engaging, whimsical, and educational.  And I hope of interest to other personal historians, biographers, videographers, family historians, and memoir writers. Enjoy!

  • What Is the Business of Literature? “As technology disrupts the business model of traditional publishers, the industry must imagine new ways of capturing the value of a book.”
  • 7 Ways to Summon the Courage to Say “No”. “What do you do when a freelancing project just isn’t right for you? Do you turn it down, or do you take it anyway? Most freelancers already understand that they should say “no” to some clients. But often we freelancers just keep on saying “yes” when we know that we shouldn’t.”
  • Why You Should Fire Yourself. “What would you do if you discovered that the secret to your success online lay in firing yourself? Would you do it? That’s the question Alex, a freelance copywriter, had to face.”
  • Hey, at Least You Can Be Virtually Immortal. “NO one will confuse typical retirees today with the Emperor Augustus, who constructed a huge mausoleum to celebrate his life for eternity. And yet they belong to the first generation of elders within easy grasp of something once so rare and valuable that relatively few historic figures could enjoy it until now: virtual immortality.”
  • The Best Ways to Be Sure You’re Legally Using Online Photos. “Using images in our online work is crucial. It’s a visual medium and how better to tell your story or draw in your audience than with a compelling photo? But while some may be flattered you’re using a photo they took or image they created, most are not. Besides all the SEO and search-engine ranking reasons, using someone else’s work without their permission is not only wrong but also may be illegal.”
  • Getting Media Coverage: 5 Things You Need To Know. “Any publicity is good publicity, the saying goes, which makes free publicity even better. A mention in a magazine or buzz on a blog can put your company on the map and help boost sales, in most cases, without costing you a dime. But how do you get on journalists’ radar screens?”

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How to Turn Your Blog Posts Into an E-Book.

ebook

Want to give all those blog articles you’ve written a second life? I certainly do.

I’ve assembled 5 online services that allow you to do just that by capturing blog articles and editing them into an e-book.

Here’s my take on these services. I really like Anthologize but it isn’t compatible with blogs like mine that operate on WordPress.com. Ebook Glue downloads your whole blog and doesn’t appear to allow for editing. Papyrus only works with Chrome and Safari browsers and I use Firefox. I didn’t want to download a different browser just to use their program.

This leaves me with two  services – BookSmith and Zinepal. Both look relatively easy to use.

I can’t wait to get started on my e-book. What about you?

  • Anthologize “…a free, open-source, plugin that transforms WordPress into a platform for publishing electronic texts. Grab posts from your WordPress blog, import feeds from external sites, or create new content directly within Anthologize. Then outline, order, and edit your work, crafting it into a single volume for export in several formats, including—in this release—PDF, ePUB, TEI. Please note that Anthologize cannot be installed on blogs hosted at WordPress.com.” Read more.
  • BookSmith “…a tool that lets you convert your blog posts into print ready book files easily and quickly.We currently support following platforms: Blogger.com (hosted on blogspot.com or elsewhere) and WordPress (self hosted as well as WordPress MU platforms like those on wordpress.com).” Read more.
  • Ebook Glue “…was developed in late 2012, and was launched on December 24, 2012. Since then, over 2,000 blogs have used Ebook Glue to publish their content as a downloadable ebook.” Read more.
  • Papyrus. “…gives you a very simple online editing interface to create your books. Convert your blog to a book in one click.” Read more.
  • Zinepal: “…creates eBooks in the PDF, ePub, Kindle and Mobipocket formats. It’s one of the easiest ways to make eBooks and printable PDFs from existing web content in order to reach additional audiences and offer readers more choices.” Read more.

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Monday’s Link Roundup.

Monday's Link Roundup

In this Monday’s Link Roundup, I really identified with Bibliocide. If you’re like me and have an old encyclopedia gathering dust, you’ll want to read this article. And have you ever wondered about whether e-mail sign offs  make sense in today’s electronic universe? Then check out You Say “Best.” I Say No.

  • What Happens to Publishers and Authors If a Used Ebook Market Becomes Legal? “Amazon has a patent to develop a market for used digital content. Apple has filed for a similar patent and ReDigi, a self-styled marketplace for used digital content, is currently embroiled in a legal battle with Capitol Records over the resale of digital music files. Basically, it looks like a used ebook marketplace might become a reality. For consumers, this could be very good news indeed. Imagine seeing on an ebook’s Kindle page a link that will take you to a sell page for the exact same product for half the price. Same ebook, same user experience, even lower cost. For publishers, this would undoubtedly be very bad news.”
  • Bibliocide. “They were mouldy, unread and long out of date. So why did I feel so bad about burning my Britannicas?”
  • You Say “Best.” I Say No. “Email signoffs are holdovers from a bygone era when letter writing—the kind that required ink and paper—was a major means of communication. The handwritten letters people sent included information of great import and sometimes functioned as the only communication with family members and other loved ones for months. In that case, it made sense to go to town, to get flowery with it. Then, a formal signoff was entirely called for. If you were, say, a Boston resident writing to his mother back home in Ireland in the late 19th century, then ending a correspondence with “I remain your ever fond son in Christ Our Lord J.C.,” as James Chamberlain did in 1891, was entirely reasonable and appropriate. But those times have long since passed.”
  • A Vanishing Past? “Can science save the daguerreotype, the first successful medium of photography?”
  • Clare Boothe Luce’s Advice to Her 18-Year-Old Daughter. “On November 24, 1942, Luce penned a letter to her 18-year-old daughter Ann, at the time a sophomore at Stanford, found in Posterity: Letters of Great Americans to Their Children (public library)– the same wonderful collection that gave us Sherwood Anderson’s timelessly poetic advice on the creative life to his teenage son. Amidst counsel on Ann’s first romantic relationship, Luce offers the following advice, which in some ways squarely contradicts and in others subtly seconds F. Scott Fitzgerald’s famous advice to his daughter, and is at its heart the same manifesto for living with awareness and presence that Jackson Pollock received from his father.”
  • The loss of you lingers. “In 1989, 52-year-old Long Island resident Joan Cook Carpenter passed away after succumbing to breast cancer — a battle which she had chosen to keep from her loved ones until her final days. In 1999, a decade after Joan’s death, her 29-year-old daughter, Karin, wrote her the following letter.” [Thanks to Francie King of History Keep for alerting me to this item.]

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Monday’s Link Roundup.

Monday's Link Roundup

In this Monday’s Link Roundup there’s some practical advice. If you’re considering offering clients a newsletter, you’ll want to read The Benefits of Offering an Email Newsletter for a Freelancer.  For eBook publishing don’t miss eBook Formatting: Possibilities and Limitations. And if you’re struggling to attract clients, then you’ll want to take a look at The 6 Fundamentals of Client Building.

  • A U.S. History of People with Disabilities. “A Disability History of the United States pulls from primary-source documents and social histories to retell American history through the eyes, words, and impressions of the people who lived it. Throughout the book, Nielsen deftly illustrates how concepts of disability have deeply shaped the American experience—from deciding who was allowed to immigrate to establishing labor laws and justifying slavery and gender discrimination.”
  • Adorable Miniature Houses Built of Books. “Ever wish you could live inside a book? Well, you can’t quite live in Dutch artist Frank Halmans’s stacked vintage book houses, but you can tell he’s had the same idea. The works in Halmans’s series Built of Books, which we recently spotted over at My Modern Met, are adorable odes to the worlds created by literature — complete with windows and doors to see through. Take a vacation in some tiny book homes after the jump, and then be sure to head on over to Halmans’s website to check out more of his work.”
  • eBook Formatting: Possibilities and Limitations. “While we are well into the eBook revolution–far enough in so that it’s pretty safe to say eBooks and eReaders are not a fad and have become a permanent disruption to print books–there are still significant limitations on how eBooks can be presented to the reader.”
  • The 6 Fundamentals of Client Building. “The kind of influence needed to acquire clients doesn’t require money or status. Social psychologist Robert Cialdini has pinpointed six key elements of influence or persuasion. We all use them. Once they’re on your radar, you’ll spot them everywhere. You can apply them to make a connection, strengthen a bond, stand out, or even navigate tricky situations.”
  • The Benefits of Offering an Email Newsletter for a Freelancer. “Email may be a fifty-year-old technology, but it’s still an incredibly useful marketing tool. Billions of people use it not only for communication, but to subscribe to news and other information. It’s incredibly inexpensive to create and send, especially compared to other types of marketing. Done correctly, email can help you build a close relationship with your clients so that they’re willing to trust you with more freelance work on a regular basis.”
  • See your Family Tree in 3 Dimensions! “Progeny 3D Family Tree™ is the only program that can display your family tree in 3 dimensions. The 3D Family Tree gives you a whole new insight into your roots. 3D Family Tree builds pedigree and descendant trees in three dimensions. Photos of your relatives really make the tree come alive.”

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Encore! What Makes a Personal Historian a Professional?

I call myself a professional personal historian because I consider what I do and how I do it to be professional. But what does that actually mean? And who really cares?…Read more.

Monday’s Link Roundup.

Monday's Link Roundup

In this Monday’s Link Roundup don’t miss Should you work for free? It looks at what it means to do the work of a professional and the difference between that and the work that goes into a hobby.  If you’re concerned about the proliferation of digital gadgets in our lives, then you’ll want to read Cyborg dreams. It examines the dangers inherent in the magic of new technologies.

  • Getting Over Your Self-Promotion Phobia. “…here are a few tips to help you nip your fear of self-promotion in the bud. When you overcome the perceived horrors of doing so, you will likely find that your business grows–and that self-promotion isn’t so bad after all. You may even grow to love it!”
  • 10½ Favorite Reads from TED Bookstore 2013. “I had the honor of curating a selection of books for the TED Bookstore at TED 2013, themed The Young. The Wise. The Undiscovered. Below are this year’s picks, along with the original text that appears on the bookstore cards and the introductory blurb about the selection:”
  • Should you work for free? “Work is what you do as a professional, when you make a promise that involves rigor and labor (physical and emotional) and risk. Work is showing up at the appointed time, whether or not you feel like it. Work is creating value on demand, and work (for the artist) means putting all of it (or most of it) on the line. So it’s not work when you indulge your hobby and paint an oil landscape, but it’s work when you agree to paint someone’s house by next week. And it’s not work when you cook dinner for friends, but it’s work when you’re a sous chef on the line on Saturday night.”
  • The Ghost in the Gulfstream. “Tapped by the late billionaire entrepreneur Theodore Forstmann to ghostwrite his autobiography, in 2010, the author found himself jetting off to Paris and London on Forstmann’s Gulfstream while the then chairman of IMG told tales of his legendary career as private-equity pioneer, philanthropist, and playboy. It was only when Rich Cohen sat down to actually write the book that the trouble began: an emotional tug-of-war that mirrored a central conflict in Forstmann’s life.”
  • Cyborg dreams. “Digital gadgets are the first thing we touch in the morning, and the last thing we stroke at night. Are we slaves to their magic?”
  • ‘Licking the Spoon’ by Candace Walsh. “…is a gastro-journey to self-discovery. It begins with a short family history, because Walsh’s family is instrumental in her life and cooking. Then it moves from her birth through her growing up on Long Island, her college years in Buffalo, her early twenties in New York City, her first marriage, divorce, and more. Through it all, Walsh narrates her life alongside the food that inspired and sustained her—from cookies baked at her mother’s side to thrifty split pea soup to “dinners of the defeated” to bacon-wrapped eggs with polenta. It’s a clever concept, and there is much to savor within these pages.”

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Are Your Clients Getting Too Little?

too little

Recently I was reading an article by marketing provocateur Seth Godin. In his usual challenging manner he hit the nail on the head.

” The hard part isn’t charging a lot. The hard part is delivering more (in the eye of the recipient) than he paid for…Too often, in the race to charge less, we deliver too little. And in the race to charge more, we forget what it is that people want. They want more. And better.”

This got me thinking.  A personal history book or video is a big ticket item for most clients. So what can we do to demonstrate that our clients will get get more than they expected?

Here are some ideas that come to mind:

Emphasize the lasting value of A life story.

When you have an initial conversation with a potential client, use  words such as investment rather than cost, legacy rather than personal history, gift instead of book or video.

I sometimes use a new car analogy. I point out that as soon as you drive a car off the lot, it begins to depreciate. On the other hand, a Life Story appreciates over time. You can’t say that about many things.

Use your professional qualifications.

It’s true that “Cousin George” can probably do the book for half the price. But does he have the experience and professional background to do a first-class job?

When people hire me, they know that not only are they getting an experienced professional personal historian but also a former award-winning documentary filmmaker. My work will be better than “Cousin George’s”.  At least I hope so. ;-)

Look for ways you can make your qualifications stand out.

Give your client more than just a book.

There are a number of ways to add  extras.

  • Include a set of audio CDs of your interviews.
  • Provide a poster size duplication of the book cover.
  • Give a subscription to a a family history magazine.
  • Reproduce a treasured archival photo from the book and have it framed.
  • Organize a launch party for friends and family after the book’s publication.

Find those little extras that add more value to your work.

Emphasize the superior quality of your books.

Have one of your beautiful personal history books to showcase your work. The quality will speak for itself. Point out the exceptional archival paper stock and inks that are used.  Acquaint clients with the  outstanding design elements.

You want to convey the message that these are “Legacy” books that will last for generations.

stress the  good feelings that come with a personal history book or video.

What clients may not appreciate are the positive feelings that arise with personal histories. It’s not just a book or video.

Parents and children talk about feeling closer to each other after engaging in a life story. Parents are touched by the thoughtfulness of their children undertaking such an endeavor. Still other recipients of a personal history find a new appreciation for their life accomplishments.

A personal history is  a connection to the soul.

What are some of the ways that you exceed your client’s expectations?

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Image by iStockphoto

How to Ask Questions that Will Unlock Life Stories.

locks

“A storyteller who provided us with…a profusion of details would rapidly grow maddening. Unfortunately, life itself often subscribes to this mode of storytelling, wearing us out with repetition, misleading emphases and inconsequential plot lines…The anticipatory and artistic imaginations omit and compress; they cut away the periods of boredom and direct our attention to critical moments, and thus, without either lying or embellishing, they lend to life a vividness and a coherence that it may lack in the distracting wooliness of the present.” — Alain de Botton (The Art of Travel)

______________________

Last week I wrote How to Get the Stories in a Life Story Interview.  I spoke about the need to draw on good storytelling techniques (i.e.,  surprising twists and turns, interesting characters, a sense of progression, etc.) when interviewing a client for a life story.

Today I want to focus on the kind of questions that will help unlock the stories.

What you want to think about as you’re interviewing a client is how do my questions help reveal the stories of this person’s life.

Avoid at all costs questions that lead to mind-numbing details that neither illustrate nor contribute to the story being told.

Now don’t get me wrong. There’s nothing inherently wrong with the minutiae of a life. But it must in some way enhance our appreciation of the overall story. For example, describing in some detail what an individual wore to school could nicely illustrate the story of how poor this person was compared to fellow classmates.

On the other hand, details about where an interviewee bought his shoes, what kind of shoes they were, their color, how well they fit, and how much his friends admired them will cause our eyes to glaze over – unless there’s a payoff.

To elicit stories  use prompts such as Describe, Illustrate, Paint, and Tell.

To illustrate, I’ve grouped together six pairs of life story queries. The first in each pair is  weaker than the second and on its own not likely to lead to much of a story. The second question is stronger and provides more opportunity for story telling.

Weak  “Where did you live?”
Strong  “Paint a picture for me of the place where you grew up.”

Weak “What did you do on summer holidays?”
Strong “What was one of your most memorable summer holidays?”

Weak “What is your grandchild’s name?”
Strong “Tell me a favorite story of you and your grandchild.”

Weak “What was a peak moment in your life?”
Strong “Describe a time when you felt on top of the world.”

Weak  “What regrets do you have in your life?”
Strong “Describe an incident in your past that you still regret.”

Weak “What was the hardest part of being a parent?”
Strong “Tell me a story that illustrates the challenges of being a parent.”

As personal historians we have an opportunity to turn the richness of a person’s life into an engaging and treasured story.

Remember the words of Ken Kesey.

“To hell with facts! We need stories!”

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Photo Credit: DaveBleasdale via Compfight cc