Monthly Archives: February 2011

Monday’s Link Roundup.

This Monday’s Link Roundup includes three thoughtful articles on the digital age and the future of writing and books: Books After Amazon,  Are Writers Powerless to Make a Living in the Digital Age? and Six e-Book Trends to Watch in 2011. Whether we like it or not, e-books are here to stay – with significant implications for personal historians who work in print.

  • Books After Amazon. “Even before the Kindle, Amazon wielded enormous influence in the industry. Now it is positioned to control the e-book market and thereby the future of the publishing industry.”
  • The Enigma of Capturing Light. “It is light that colors our vision, our understanding, and allows us to feel the essence of our surroundings. We are able to capture all this through the lens, with the aid of light, into the medium of photography.”
  • Endings. “The ending is something special. The ending is the last word. It’s the writer’s final chance to nail his or her point home to the memory of the reader. It’s the moment when you give the reader something to take away from the story and think about or when you fail to achieve that.”
  • Are Writers Powerless to Make a Living in the Digital Age? “As paper and ink give way to electronic gadgetry, questions arise. What will reading be like in the future? Will long-form prose survive? Will the quality of literature get better or worse? To Jaron Lanier, those are the wrong questions.”
  • Six e-Book Trends to Watch in 2011. “Because I am the CEO of a book publishing company, I am regularly asked how I see the future of digital publishing. As Yogi Berra said, “It’s tough to make predictions, especially about the future.”
  • Good Marketing vs. Bad Marketing. “Marketing, per se, is neither good nor bad. It is simply the way a company speaks to us. People use their mouths, companies use marketing. It is objective. However, how companies choose to speak to us is another story. And in that case how they  market to us is mostly bad.”

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From the Archives: Do You Make These 5 Common Video Composition Mistakes?

Do You Make These 5 Video Composition Mistakes? Poor composition makes a video interview look  amateurish. If you don’t take time to set up your interview properly, it won’t matter how much you spent on your camcorder. Here are the five most common mistakes… Read More

How You Can Provide a “Ritz-Carlton” Welcome for Potential Clients.

I read a Globe and Mail  article the other day on the opening of the upscale Ritz-Carlton Hotel in Toronto. What caught my attention was the Hotel’s  philosophy of creating a “warm and sincere greeting”  so that patrons become “Ritz-Carlton guests for life”. The company’s own polling shows that the first ten minutes are critical. Fail to impress guests in that time frame and you’ve lost them.

This got me thinking. What can we do as personal historians to create a “Ritz- Carlton” welcome for our clients? I must admit that my own approach might be charitably called the “Holiday Inn” welcome – friendly but decidedly not upscale. ;-) I think there’s room for improvement.

Here are a few ideas that we could all use to  make potential clients feel special:

Be on time and look impeccable.

Call me old-fashioned but punctuality and neatness are a professional given.

Show up at your client’s home on time – not 5 minutes early nor 5 minutes late. Punctuality conveys a sense of trustworthiness, meticulousness, and courtesy.  Don’t underestimate its importance.

First impressions count. Casual weekend attire won’t do.  Dress in a manner that conveys confidence, timeless style, and appropriateness.  This doesn’t mean dressing in a power suit. For men a pair of neatly pressed slacks, sports coat, crisp shirt, and polished dress shoes will fit the bill.  I hesitate to suggest fashion advice for women other than erring on the conservative side. This means easy on the bling and use of color.

It’s about them not you.

Forget about selling.  No one wants to be sold anything. You’re visiting a potential client to listen to their hopes, wishes, and concerns about recording a life story. You want to be asking questions that get at the heart of why the client has asked to see you – questions like: “What is important for you about preserving this story? What concerns do you have about not getting this story told? How will this project affect your life? What do you hope this personal history project will look like?”

Only when you’ve a clear understanding of what your client wants, can you turn the conversation to questions of approach, process, time, and costs.

A word of caution. Don’t avoid addressing the cost question which will more than likely pop up early in the conversation. Explain, “Costs are variable depending on the size of the project.  I really want to get a better idea of what you hope for so that I can provide you with a  more precise cost estimate.”

Don’t overstay your welcome.

Just as arriving on time is important so to is leaving on time. If you and your client agreed on an hour, respect that. Don’t go over unless your client indicates that this would be acceptable.

Leave-taking.

No matter how the meeting turns out, your “Ritz-Carlton” approach demands a “classy” exit. There are the obvious things like expressing thanks for being invited to listen to the client and to share your knowledge about personal histories.

If you want to take that extra step that will have your client talking about you for some time, here’s what you can do.

  • Give a gift  book that illustrates the historical development of the community in which your client lives.
  • Present an attractive journal for writing down memories.
  • Offer a gift  book such as My Words Are Gonna Linger: The Art of Personal History.
  • Send a thank you card that includes a $25 book store gift card.

Don’t be afraid to spend $20 to $30 dollars on a gift. It’s part of your marketing budget. And if it helps you to land a $10,ooo to $15,000 contract, it’s a small price to pay.

What are some of the ways you provide a “Ritz-Carlton” welcome for your potential clients? Love to hear from you.

Monday’s Link Roundup.

In this Monday’s Link Roundup there’s much to feast on.  Don’t  miss Colour footage of London, 1920s. It’s from a site called “How to be a Retronaught: time-travel without a time-machine.” You’ll want to spend time there. It’s brilliant!

  • 10 Tips for Effective Book Covers. “As more authors opt for independent publishing routes, I’m getting more questions about secrets to good book design, production, and layout … Here are the 10 biggest things I learned about book cover design during those conversations (and also from seeing the sales outcomes).”
  • 50 Most Popular Genealogy Websites for 2011. “These rankings were determined in January 2011. They are based on the popularity of websites as measured by four major ranking companies, and is explained in an article published in the July/August 2008 issue of the Digital Genealogist.”
  • Virtual Museum of Canada. “As an endless source of discoveries, virtualmuseum.ca is a unique interactive space that brings together Canadian museum collections and riches in a variety of thought-provoking and instructive contents. It’s your window on current museum news and your reference guide to plan your next outing. Enter your Canadian museum space.”
  • Colour footage of London, 1920s. “This film was made in 1927 by Claude Friese-Greene. It shows scenes of London Bridge, the Thames, the Tower of London, Greenwich Observatory, the London docks, Whitehall, the Cenotaph, Trafalgar Square, Hyde Park, Marble Arch, Petticoat Lane, the Oval, the Changing of the Guard, Rotten Row, and the Houses of Parliament.”
  • Four Fundamentals to Understanding eBooks. “As you make the decision whether or not to convert your manuscript or book into an eBook, there are some important things to keep in mind. eBooks aren’t like regular print books, a fact that offers both advantages and disadvantages. The following outline is an overview of the basics of eBook conversions, from the publisher’s point of view, highlighting key information to help shed light on this complicated process.” [Thanks to Lettice Stuart of Portraits in Words for alerting me to this item.]
  • 3 Important Privacy Issues in Memoir. “When we write memoir, we pull back the curtain on our private lives and invite readers in. We willingly give up our privacy, or a chunk of it. But because we’re human, our stories also include other people: parents and siblings, teachers and neighbors, lovers and friends—and they haven’t exactly signed on to the deal. What about their privacy?”

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From the Archives: How to Interview a “Challenging” Subject.

How to Interview A "Challenging" Subject. I’ve always found it relatively easy to interview someone who is outgoing and an extrovert. The challenge is  interviewing someone who is more withdrawn and tends to respond with one word or one sentence answers. It’s like pulling teeth to get their story. If it’s  an older person who is also hard of hearing and has poor vision, it can make the interview that much more difficult. So how do you interview a challenging subject? Here’s what I’ve learned … Read More

The #1 Secret to Creating an Engaging Video Life Story.

What makes a video biography memorable?  Is it the person being interviewed? Or is it the inclusion of archival photos and movies? Or could it be the clever use of audio and visual effects? All of these are significant but the most important factor – the #1 secret to a first rate video biography is good story telling.

Basically your video biography needs to have the same narrative structure  that goes into creating a good feature film – pacing, suspense, and character development.  It’s true that your production isn’t for broadcast and will only be seen by your client’s  family and friends. But that’s no excuse to make it boring!

Here are a few ways you can improve your story telling.

Launch your story with A compelling opening.

And I don’t mean flashy effects. That’s window dressing. A good feature film captivates you in the first few minutes of the story. Edit a clip from the main interview that establishes your subject’s character. It might be something that’s funny, heavy with portent, sad, or revealing.  Cut that into your opening. Later decide what visuals (e.g family photos, home movies, etc.) you might want to accompany this opening segment.

Keep the story moving.

It’s not enough to string together the chronology of a life.  You need to use  techniques that will give the narrative energy and create momentum. One  approach is  to shift the emotional tone. For example, after your subject has recounted a sad story fade to black and then come up on an account that’s happy. Or if your subject has been railing at the world, jump to a tender story. Trust me it works.

Another way to keep the story moving is to create a jump in time. This can improve your storytelling immeasurably by eliminating material that’s lackluster. For example, the story of a woman who struggles to get an education during the Depression and eventually goes on to university is riveting. But her university years are less interesting. What’s really intriguing is how she gets her first job after graduating. So find a clip from her interview that can be used to jump directly to her first job. It might be something she says like, “I had great fun at university but it was my first job that really tested me.”

Create suspense.

Suspense is the principal engine that  drives your story. Suspense is created by your audience asking and getting answers to such basic questions as, “What is the subject’s quest?  How does the subject resolve the challenges along the way? Will the subject reach a goal?  What happens when the dream is achieved or not achieved?”

Here’s the bad news. Unless you’ve asked these questions in your interviews you’ll likely have little to help you create suspense.

Keep your editing tight.

As  Sheila Curran Bernard, an an Emmy and Peabody Award-winning writer, said, “In documentary, as in drama, you have to collapse real time into its essence.” Believe me, not everything your subject says is worth including in your video. Eliminate anything that doesn’t  support  your main story. For example, an anecdote about “Aunt Flo” might be interesting but unless it somehow illuminates some facet of your main subject, Aunt Flo should go! To give you some perspective on this, I shoot an average of six to seven hours of interview for a one-hour video biography.

Provide A Good Closing.

Your ending should provide a satisfying resolution to the central journey. It must be short and not introduce any new story lines.  The final scene can be in the form of a simple summary statement from your subject. Or it can be some end cards that bring the story up-to-date. Whatever you choose, don’t make the mistake of creating multiple endings.

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Photo by Steev Hise

Monday’s Link Roundup.

Happy Valentine’s Day! No chocolates I’m afraid but there are some treats for you in this Monday’s Link Roundup. For something unique take a look at Reel Wisdom: Lessons From 40 Films in 7 Minutes. And for all of us who spend hours in front a computer I highly recommend How to Ergonomically Optimize Your Workspace.

  • How To Mourn. “The day after his mother Henriette died in 1977 the French semiotician Roland Barthes began jotting down notes about his grief on slips of paper. “I know now that my mourning will be chaotic,” he wrote eight days after her death. Thirty years after the author’s own death—Barthes was struck by a laundry van in 1980—and more than 40 after the publication of his seminal essay “The Death of the Author,” these notes have been collected and translated, by Richard Howard, and published in the United States as Mourning Diary.”
  • Organize Photos Like an Archivist: Level of Description. “Every year around the “Gotta Get Organized!” time of year, I give away one free information product that helps folks just like you organize photo collections. This year, I asked my email list subscribers and readers to tell me about their greatest information need. We narrowed it down to two choices, and “How to Organize Photos Like An Archivist” was the winner. The final product will be a downloadable PDF file, but I’m getting this party started by publishing Part 1 right here on the blog.” [Thanks to cj madigan founder of ShoeboxStories for alerting me to this item.]
  • How to Ergonomically Optimize Your Workspace. “We spend a lot of time sitting at our desks every day, and while it may not look like it, it can wreak havoc with our bodies. Here’s how to set up a healthy, ergonomic workspace to keep you comfortable and injury-free.”
  • Learn the Basics of Photoshop in Under 25 Minutes. “Photoshop is an incredibly powerful but also intimidating application. If you’ve wanted to start using Photoshop but didn’t know where to start, we’ll be teaching you the basics all week long.”
  • Letting Stories Breathe: A Socio-Narratology. “Stories accompany us through life from birth to death. But they do not merely entertain, inform, or distress us—they show us what counts as right or wrong and teach us who we are and who we can imagine being. Stories connect people, but they can also disconnect, creating boundaries between people and justifying violence. In Letting Stories Breathe, Arthur W. Frank grapples with this fundamental aspect of our lives, offering both a theory of how stories shape us and a useful method for analyzing them. Along the way he also tells stories: from folktales to research interviews to remembrances.” [Thanks to Elisabeth Pozzi-Thanner of Oral History Productions for alerting me to this item.]

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From the Archives: 25 No Cost or Low Cost Marketing Ideas for Your Personal History Business.

25 No Cost or Low Cost Marketing Ideas for Your Personal History Business. You don’t have to spend a fortune on marketing. These twenty-five ideas won’t break the bank. But a word of caution. Don’t try them all at once. You’ll go crazy! Pick a couple and focus on them. See what works for you and then move on to some others. What marketing approaches have you used that are cheap and effective? Love to hear from you! Business cards: Don’t forget to carry a few cards with you at all times. You never know when and where you … Read More

A Special Valentine Gift for The Personal Historian in Your Life.

Love and kindness are never wasted. They always make a difference. They bless the one who receives them, and they bless you, the giver. ~ Barbara De Angelis

Valentine’s Day is an opportunity to express our gratitude for that special person in our life. Our gift can be something small or something grand. It really doesn’t matter as  long as it’s given with love. Here are eight  special gift suggestions for the personal historian on your list.

5-Year Journal. “This handsomely bound hardcover 5-year journal and daybook provides an elegant way to record personal times to remember. It offers a section for personal information on the title page in addition to a ruled page for every day of the year. It offers five 1/4-inch lines for each entry—just the right amount for a few telling details, without overwhelming you at the end of a busy day.”

Writer Author T-Shirt. “Look cool without breaking the bank. Our durable, high-quality, pre-shrunk 100% cotton t-shirt is what to wear when you want to go comfortably casual. Preshrunk, durable and guaranteed.”


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Monday’s Link Roundup.

In this Monday’s Link Roundup you really owe it to yourself to take a look at “Welcome to Pine Point”. It’s a dazzling digital reconstruction of a place that no longer exists and a glimpse into the lives of some of the people who lived there. If you’re looking for a unique way to present personal histories, take a few minutes to read the interview with the creators and then head on over to Pine Point. It’s quite a trip!

  • “Welcome to Pine Point”: digital narrative chases memory and loss.“What if your hometown disappeared, literally vanished from the map? How would you hold onto it? Would the community of people who had lived there continue? “Welcome to Pine Point” is a website that explores the death of a town and the people whose memories and mementos tell its story today. The site lives online under the auspices of the National Film Board of Canada and came into the world via the creative duo of Michael Simons and Paul Shoebridge (also known as The Goggles).”
  • The Main Principle of Charging a Flat Rate. “…more entrepreneurs are turning to flat-rate pricing structures instead of hourly rates because of the advantages that this option offers. Here are the main arguments in favor of flat-rate pricing to assist in your decision of which option to choose.”
  • The Death of Book Design. “Book Design. (1452 – 2011). Born near Mainz, Germany, Book Design came of age in the heady atmosphere of Venice in the Italian Renaissance. He went through a rocky adolescence when he seemed to lose track of his roots, but matured into the confident and gracious Book Design of the twentieth-century’s Golden Age of Letterpress.” [Thanks to Sarah White for alerting me to this item.]
  • The Problem With Memoirs. “There was a time when you had to earn the right to draft a memoir, by accomplishing something noteworthy or having an extremely unusual experience or being such a brilliant writer that you could turn relatively ordinary occur­rences into a snapshot of a broader historical moment. Anyone who didn’t fit one of those categories was obliged to keep quiet. Unremarkable lives went unremarked upon, the way God intended. But then came our current age of oversharing, and all heck broke loose.”
  • Ultimate PhotoGuide. “Our goal is simple – provide the highest-quality photography instructional videos, tips and techniques and a place where photographers can come together– whether new hobbyists or seasoned professionals, to exchange ideas and experiences.”
  • Books as a Way to Grace a Room. “Thatcher Wine of Juniper Books creates custom libraries and decorative “book solutions” for designers, high-end builders and individuals. He can wrap books he’s collected — literary classics, for example, or German philosophy — in jackets of his own design.”
  • 26 Tips to Enhance Your Experience on LinkedIn. “With more than 85 million users and “a new member being added every second,” LinkedIn is often regarded as the premier social networking site for business professionals. Companies also see LinkedIn as a valuable place to promote their products and services.”

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