Monday’s Link Roundup.

Don’t miss Reflections in today’s Monday’s Link Roundup. It’s a powerful reminder that behind every aged face there was once a younger self with dreams and ambitions. If you’re a serious blogger,  you’ll find some practical wisdom in 10 Lessons Seth Godin Can Teach You About Blogging.

• Robert Caro’s Big Dig. “Caro is the last of the 19th-century biographers, the kind who believe that the life of a great or powerful man deserves not just a slim volume, or even a fat one, but a whole shelf full. He dresses every day in a jacket and tie and reports to a 22nd-floor office in a nondescript building near Columbus Circle, where his neighbors are lawyers or investment firms.”

• Choosing Between Making Money and Doing What You Love. “…when you are facing the unknown, they only way to know anything for sure is to act. When you are dealing with uncertainty — and whether you are going to make any money from your passion at this point is definitely an uncertainty — you act. You don’t think about what might happen, or try to predict the outcome, or plan for every contingency. You take a small step toward making it a reality, and you see what happens.”

• Why Entrepreneurial Thinking Is For Everyone Now. “We need a new playbook,” says entrepreneur and author Ben Casnocha. “The world has changed. The world of work has changed. Many of the assumptions that have guided how we think about careers in America are no longer true.” The Start-Up of You, written by Casnocha and LinkedIn co-founder Reid Hoffman, is that playbook. It argues that we can no longer expect to find a job, instead we must make our jobs. As Hoffman says, we have to “find a way to add value in a way no one else can. For entrepreneurs, it’s differentiate or die — that now goes for all of us.”

• Reflections. A poignant reconstructed portrait series  where  older people gaze into a mirror at a reflection of their  younger selves . Created  by photographer Tom Husey.

• Social media self-promotion scheme draws authors including Margaret Atwood. “As bookshops teeter and publishers sway in the shifting landscape of the digital age, authors are being urged to go out and find their own readers by a new $20m (£12.5m) fund that will pay them a dollar for every book sold. With early adopters including Margaret Atwood and FlashForward author Robert Sawyer – who claimed the scheme would have added $20,000 to his income from audio over the past two years – the fund is being launched by digital audiobook site Audible at the London Book Fair this weekend.”

• Book Design: Choosing Your Paragraphing Style. “Anyone who wants to do their own book design can spend some very worthwhile time studying books that are old. I mean really old, like going all the way back to the beginning of printed books. Early on, I found these books and the book typography that’s used in them very stimulating when thinking about how I wanted the books I was working on to look.”

• 10 Lessons Seth Godin Can Teach You About Blogging. “Ever since I started in business, I’ve always loved Seth Godin. He’s a brilliant marketer and a great writer. In fact, he runs one of the most popular blogs…And while many people view him as “America’s greatest marketer,” there is a lot to learn from him about blogging.”

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