“You know a design is good when you want to lick it.”~ Steve Jobs
We all love good design. That’s why the iPod and Ikea have been so successful. Design is the difference between something that is OK and something that is memorable. If you hope to have a successful personal history business producing books, you’ll want to include a designer on your team. Here are four important benefits of good design.
- Good design affects people emotionally. You’ll lose clients if your books have great content but look homemade. When prospective clients see your work, they don’t have time to read the content. They’ll be primarily influenced by how attractive the books look. Advances in neuroscience have shown that people tend to act first on emotion, then follow it with reasoning to support their choice. The more people are emotionally drawn to your work, the more likely they’ll hire you.
- Good design conveys credibility. Don Norman, a former Apple design guru, sees the value of producing good design. He says,“We all have the feeling that attractive things work better.” If you produce first class books, your company projects quality, care, and professionalism.
- Good design supports and enhances the content. It’s true that content is vital. But if you have to struggle to read a book, you’re not likely to enjoy it. We can all recall coping with a poorly designed book with type that’s too small or inappropriate for the subject, no white space for the text to breath, lack of headings to provide guidance, and photos placed without any seeming logic. Remember that in addition to your client, your book will be read by others. Your books are your calling card. They speak in your absence. Will your books speak of quality and great design?
- Good design differentiates you from the others. It’s becoming a crowded field in the world of self publishing. What will set you apart from all the others is design that is compelling.
Image by Juhan Sonin
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