What do you do when you’re between major personal history projects and your bank account is dwindling? If you’re like me, this can be a stressful time. One solution is to look for smaller projects that can be done relatively easily and quickly to tide you over. Here are a few things I’ve done… Read more
Posted in Business, How to, Marketing, Personal historian, Self-employed, Tips
Tagged Business, cash flow, How to, income, Marketing, Personal historian, self employed, small projects, solutions, Tips
Dollar for dollar, your business card is one of your best forms of advertising. I’ve been looking at my card lately and thinking it’s time for a major makeover. It’s not that it’s terrible. It’s just not memorable. So I’ve been doing a little research on what makes for a great card. I’ve distilled it down to these ten key points… Read more.
Posted in Business, How to, Marketing, Personal historian, Self-employed, Tips
Tagged Business, business card, design tips, Finding, great business cards, How to, Tips
A successful personal history business is like a three-legged stool. Take away one leg and you fall on your butt.
So what are the three legs? Simply put, they’re passion, perseverance, and planning or the 3P’s as I like to call them.
Merriam-Webster defines passion as a strong liking or desire for or devotion to some activity, object, or concept.
You’ve got to have a strong desire to tell people’s stories. It’s what makes you want to get up in the morning and get to work. It’s what gives you that extra boost to push you through the hard times. And believe me, there will be hard times.
Without passion you’ll find your work becomes a chore. Your lack of enthusiasm will inevitably lead to fewer and fewer clients finding their way to your door.
Passion is the juice that keeps you going.
Perseverance is that ability to keep going in spite of setback and difficulties. It gives your passion its backbone.
Research from the U.S. Bureau of Labor Statistics suggests that “most failures of American startups will occur in the first two years of their existence.”
If you’re expecting to turn a profit within a year, you’ll be sorely disappointed. It’ll take at least two years or more to get your personal history business up and running.
Without perseverance it’s all too easy to give up when the going gets tough.
Planning is an unnatural process; it is much more fun to do something. The nicest thing about not planning is that failure comes as a complete surprise, rather than being preceded by a period of worry and depression. (Sir John Harvey-Jones)
There’s wisdom in Sir John’s tongue-in-cheek put down. It’s true that doing something is much more fun than planning. That’s why I suspect many small business owners don’t have a business plan.
But if you don’t have a business plan, it doesn’t matter how much passion and perseverance you have, you’re rudderless and you’ll almost certainly run aground.
I’m not suggesting you have to take a year to write a 40 page monster plan. What you need is something that’s relatively simple. According to WiseBread your plan should address such questions as:
For more help on planning check out these resources:
I see newcomers who go into the personal history business, full of passion for helping people tell their stories. This is good but it’s not enough. It’s just one leg on our three-legged stool. Without the other legs of perseverance and planning some of these same people sadly give up their dream.
What leg on your personal history stool is wobbly? Please share your thoughts by writing a line or two in the comment box below.
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Posted in Business, How to, Personal historian, Tips
Tagged Business, Business plan, home business, How to, keys, passion, perseverance, Personal historian, planning, self employed, small business, successful, Tips
Don’t worry. If you’re expecting this to be another New Year’s admonishment about unhealthy eating, excessive drinking, or lack of exercise, it isn’t. It’s about what not to do if you want to get the best life story interview with your client.
Recently there’s been some discussion among my colleagues at the Association of Personal Historians about the way to record life story interviews. Some personal historians use a digital voice recorder. Others prefer taking notes by hand or typing the interview directly into their laptop.
The latter make it clear they can type as fast as people talk, edit on the fly, maintain eye contact, and save the time and costs of transcribing the interview. For those who take notes by hand, they explain that this helps them keep the story to the essentials.They may record the interview for reference to ensure the accuracy of quotes. All point out that this method of interviewing is what they’re comfortable with and their clients are happy with their work.
But achieving the best interview possible has nothing to do with the time and cost of transcriptions, what process a personal historian is most comfortable with, or editing on the fly. These are all factors that speak to the preferences of the personal historian not the quality of the interview.
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1. An integral and invaluable part of any personal history is recording and preserving the spoken word. Hearing a loved one’s voice is a precious remembrance for bereaved families and future generations. Personal histories involve more than assembling edited transcripts into a story.
2. Laptops and note taking are distracting. I know this from having been interviewed a number of times by journalists. Imagine for a moment that you’re talking to a columnist. You’re pouring your heart out but she’s writing nothing down. Then you move on to something that seems insignificant and the writer starts scribbling furiously. You wonder why these comments elicited such a response. It’s unnerving. It’ll be unnerving for your clients too.
3. Multitasking doesn’t work. There is now sufficient research to show that the mind can’t process more than one thing at a time. People can’t type or take notes and be fully engaged with a client at the same time. Trust me. It can’t be done.
4. Editing decisions are best made after not during an interview. It’s not possible to tell what portions of a narrative need to be dropped until you have a feel for the whole story. An item that seems of little importance at the time of the interview may turn out to be a crucial element in the story.
5. Listening to your interviews improves your skills. There’s tremendous value in recording an interview and being able to play it back. I do it all the time. For one thing, it enables you to see what follow-up questions to ask. But equally important, it gives you an opportunity to assess your strengths and weaknesses as an interviewer.
Conclusion
Not all approaches are equal when it comes to recording personal histories. Choose a good digital recorder and microphone over a laptop or handwritten notes. Your clients will thank you.
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Photo by DonkeyHotey
I was in my neighborhood bank today and as I was coming out, I noticed a sign that read “We hope your experience with us today was extremely satisfying”. I thought it a bit odd. Most of my banking is pretty perfunctory. As long as the ATM doesn’t screw up, I’m pretty delighted. But the sign got me thinking. What would make your personal history service extremely satisfying for clients? Here’s what I think…Read more.
Posted in Business, How to, Marketing, Personal historian, Tips
Tagged Business, clients, exceptional service, How to, Marketing, Personal historian, Tips
In today’s marketplace you’ve got to do more than offer excellent service and product. That’s a given. To separate your small business from all the others offering a similar service you’ve got to be unique and memorable. How do you do that?
Begin by checking out your competition. Look at their websites, blogs, and any printed marketing material. Ask yourself, “What can I do that they’re not doing?”
Taking my own advice, I started doing a little research on a few personal history websites. Here’s what I learned.
Generally personal historians do a good job of extolling the virtues of recording life stories. But there are omissions. This means there’s a real opportunity for you to fill the gaps and set your personal history business apart. Here are 8 ways to be unique:
1. Provide a money back guarantee. This provides real comfort for potential clients. It also says that you’re confident about the quality of your work. I’ve had a 100% satisfaction guaranteed label on my home page for three years now and it’s never been a problem.
2. Contribute to your community. Demonstrate your values by listing your volunteer activities. Consider donating a percentage of your profits to a charity that has an obvious connection to life stories such as the Alzheimer’s Association and Reading is Fundamental.
3. Have a toll free number. Prominently display your toll free number on your home page and other marketing materials. The easier it is for potential clients to talk to you, the better the chance of securing that client.
4. Offer free resources. Put together a series of lists and mini-publications like 15 Great Memoirs Written by Women , The 50 Best Life Story Questions, and Come to Your Senses and Unlock Childhood Memories. [Please feel free to use these or other articles from my blog. All I ask is that you duly credit them.]
5. List prices. There’s no getting away from it, price matters. It’s usually the first thing people want to know. Anything that hints at avoidance can lead to suspicion. I know that personal history fees vary widely depending on the scope of a project. But minimally you can indicate a range. For example: Prices range from $300 for a one-hour video interview to $10,000 for a documentary film biography.
6. Go green. Consumers increasingly expect businesses to limit their environmental impact. Being green can set you apart. How do you reduce your carbon footprint? In your office do you use recycled paper, compact fluorescent bulbs or LED lights? Do you drive a fuel efficient car? Is your printing done by an environmentally responsible company?
Consider buying carbon offsets. In Canada one of the top ranked companies is Less. In the United States check out TerraPass . Make sure that your clients know your commitment to the environment is more than talk.
7. Be an expert.Write articles that offer tips and advice. These can be on your own blog or for sites such as EZineArticles.com and About.com. In time you’ll be seen as an expert!
8. Code of Ethics. If you’re a member of the Association of Personal Historians, (If you’re not, you should be 
) you know that you’re expected to adhere to the APH Code of Ethics. It’s simple to add this as a page to your website. Like the money back guarantee it creates a degree of comfort for your clients.
Conclusion
If I were a potential client in search a personal historian, who would I hire?
Over and above the obvious need to hire a personal historian with a high degree of expertise, the nod would go to the person who was not only outstanding but went that extra mile and met the above attributes.
How are you going to make your business stand out this year? Drop me a line. Love to hear from you.
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Image by iStockphoto
You’re not alone. Research shows that the majority of all resolutions fail within 6 months. So why do we bother?
I think we make resolutions because we want to be better people. We see weaknesses and want to fix them. There’s nothing wrong with this impulse but there’s a better way of going about it than making resolutions.
The other day I came across an article by Chris Brogan, My 3 Words for 2012. I was intrigued. Chris’s approach is to dig deep and find three words that’ll act as your polestar as you navigate the new year.
To me Brogan’s idea of “3 words” is similar to resolutions but acts more as a mantra – a way to remind yourself on a daily basis to hold your course.
Having 3 words is a start. You can assure yourself greater success by doing the following:
What are the 3 words that’ll guide you through 2012? Why not share them here. I’d love to hear from you.
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Posted in How to, Inspiration, Personal Care, Tips
Tagged 3words, Chris Brogan, failure, How to, keeping, New Year, New Year's Resolutions, research, Tips, words
It’s time to stop the rushing and working and worrying. You can always pick that up later. For now, as we come to the end of another year, let’s all take a deep breath and calm ourselves. As my holiday present, I’ve put together a little virtual retreat for you. You’ll find some wonderful calming images, music, books, and quotations below… Read more.
Posted in Holidays, How to, Inspiration, Personal Care
Tagged calmness, end of year, Holidays, How to, Inspiration, personal care, reducing stress, stress reduction
It’s the end of the year and time for list making. These are the posts from 2011 that were the most popular with readers. If you’ve missed some of them, now’s your chance to catch up over the holidays. Enjoy!
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Posted in Book reviews, Business, Camcorders, Courses, How to, Interviewing, Life stories, Marketing, Memoirs, Personal historian, Publishing, Resources, Tips, Video production
Tagged best, books, Business, family tree maker, genealogy, HD Camcorders, How to, Interviewing, Life stories, life story, Marketing, memoir, Personal historian, personal history, print-on-demand, questions to ask, self-publishing, small business, Tips, videography training, Women's memoirs
Picture this. You sit down to conduct a personal history interview. You pull out your voice recorder and your client looks stricken. You reassure her that there’s no need to worry and ask your first question. She looks at the floor and gives a brief two or three word response. It doesn’t get any better. It feels as though your “pulling teeth”. Beads of perspiration break out on your forehead. You finish the interview and leave for home, tired and discouraged.
What went wrong?… Read more.
Posted in Audio recording, How to, Interviewing, Personal historian
Tagged Tips, Interviewing, personal history, How to, success, #1 secret, rapport
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