Tag Archives: Business

Encore! Avoiding the Digital Universe Will Hurt Your Business.

Let me begin by saying there are legitimate reasons to be wary of the ever expanding digital universe – a glut of junk information, loss of privacy, time wasting, and addiction. But there are also irrational fears at work based in part on our inherent resistance to  change. Read more.

Encore! How to Get Control of Your Pre-Presentation Jitters.

jitters

I’m a “ham” at heart so I love to get in front of an audience, big or small.  But when it comes to an important presentation where I know I’ve got to make a good impression, I can feel the pre-presentation jitters creeping in. Over the years I’ve learned some practical steps to calm myself. Try these the next time you’ve got to make a “big” presentation…Read more.

Monday’s Link Roundup.

Monday's Link Roundup

In this Monday’s Link Roundup there’s lots of practical advice. In particular, I recommend Freelancing: a Complete Guide to Setting and Negotiating Rates. It’s useful no matter what kind of service you provide. For something to feast your eyes on, take a look at Best Bookstore In The World? It’s stunning!

  • Google Death: A Tool to Take Care of Your Gmail When You’re Gone. “It’s always seemed to be the case that the difficulty of planning for one’s “digital afterlife” isn’t so much the logistics of it but the psychological effort it requires to deal with one’s own mortality in a utilitarian, businesslike way. Perhaps the greater service Google has provided here isn’t so much the functionality of the tool — that it will execute your plans without you once you’re gone — but that they’ve made making those plans simple, requiring few decisions on your part.”
  • Discover Your Strengths and Supercharge Your Business. “What are strengths, anyway? Until recently, I never realized this was a trick question. I thought that your strengths were things you were good at, and your weaknesses were things you sucked at. But Marcus Buckingham, who’s made a career out of writing about strengths, put it this way:”
  • In China, Fake Apple Products Are an Acceptable Offering for Your Ancestors. “During this year’s Qingming Festival, fake Apple products made out of paper and cardboard were one of the biggest hits. One man, who makes cardboard replicas of luxury products like cars and houses, added Apple goods to his repertoire this year and said they were a hot ticket item. For just $7, you can offer your ancestors a Mac, an iPhone and an iPad, but if you want an iPhone 5, you have to pay an extra 50 cents.”
  • Freelancing: a Complete Guide to Setting and Negotiating Rates. “Setting and negotiating rates can seem like one of the most complicated and intimidating parts of freelancing but it really doesn’t have to be. Today I am going to give you an in-depth overview of how to set and negotiate rates with prospective and existing clients. Although I am a freelance writer, I believe that most of the following advice applies to any service-based business.”
  • Anne Frank’s The Diary of a Young Girl: the digital edition. “A introductory film for the new digital edition of The Diary of a Young Girl by Anne Frank, a classic book that has played a key role in the world’s understanding of the Holocaust. The app takes the original text, published 65 years ago, and adds video interviews and other background material. The Diary of a Young Girl app, made by Beyond the Story, is available on iPad via Apple’s AppStore.”
  • Best Bookstore In The World? “…Dutch bookstore Selexyz might just be the prettiest bookstore we’ve ever seen. Housed in a seven hundred-year-old former Dominican church, it’s a stunning house of worship now devoted to the cult of physical books. El Ateneo in Buenos Aires is pretty special, but right now we’re leaning towards Selexyz.”

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6 Ways You Can Banish Freelancer Gloom and Doom.

sun shafts

No clients knocking on your door? Feeling discouraged? Thinking of quitting?

I’ve been there and know what that feels like. It’s no fun. So what can you do to get through the gloom and doom?

Here are a few things I’ve learned along the way.

Accept

Things happen – both good and bad. That’s life.  Accept the fact that as grim as your present situation is, it will change.

When you catch yourself listening to the voices of gloom and doom nattering in your head, switch channels. Your thoughts are just thoughts. They’re not solid objects. Just let them pass without becoming caught up in them.

Reflect

Take some time to examine your intentions.

What were your intentions when you started your freelance business? Was it to make a lot of money? Serve your community? Supplement your income?

How have your intentions changed? Do changed intentions require you to re-evaluate your marketing approach? Maybe your intentions are different and you no longer have the same passion that you started with.

Stepping back and examining your intentions may provide a clue to your present dilemma.

Avoid

Looking at colleagues who are successful can lead to feelings of  envy or incompetence. Likewise, identifying with others who are struggling like yourself can be demoralizing. You begin to think, “Why bother? It’s all hopeless.”

The quickest way to spiral into gloom and doom is to compare yourself to others.  Avoid comparisons.

revitalize

Close the door to your office, disconnect from your beeping electronic devices, and indulge in things that bring you real joy. Forget about your business for a couple of weeks.  It’ll still be there when you get back.

Returning to your work after a complete break  gives you more energy and gives you fresh insights into your business.

Connect

We all need support.

Thinking that you can do it all on your own is a recipe for disaster. Make sure you connect with people who can provide practical advice, a shoulder to cry on, and inspiration.

Persevere

No one said it would be easy establishing a new business. Overnight success rarely happens. Unrealistic expectations about your success will inevitably lead to disappointment and doubt.

Be prepared for the long haul. It’ll take a couple of years of hard work before you begin to see the fruits of your labor. Knowing this will help keep you from despair when times are tough.

Laugh

Last but not least, laugh more! Some days the old saying “If I didn’t laugh, I’d cry ” sums it up.  We need to lighten up. Grim determination and a furrowed brow won’t make work easier.

If you need a quick fix of laughter check this out.

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Photo Credit: The Waterboy

Encore! 6 First-Class Short Run Printers.

Are you looking for a reliable, quality, short run printer? These six  all come highly recommended by my colleagues at the Association of Personal Historians…Read more.

6 More “Purrfect” Business Tips from My Cat.

Annie in tree

Annie in the plum tree.

Groan. Don’t you just hate puns?

Anyhow, my cat Annie  is a source of inspiration for my life and business. Previously I wrote 6 Lessons My Cat Taught Me About Time Management. I might add, she was quite pleased by the positive response that article received. ;-)

Here are some more of Annie’s pearls of wisdom.

1. Take time to play. Every day Annie insists we play at least once if not twice. If I’m not available, she’ll make up her own games. She’ll race madly about the house, dive into a stack of newspapers, or climb the plum tree.  She knows the wisdom of the old saying “All work and no play makes…”.

Make certain to build play time into your daily schedule.

2. Exercise caution in any new situation. Annie doesn’t immediately take to new things. A new chair, plant, or visitor is carefully and gingerly approached, sniffed, and either tentatively accepted or rejected until she feels more comfortable.

Whenever you embark on a new project or work with a new client, you could emulate her behavior (well maybe not the sniffing part). Take time to do your homework and assess the situation before plunging in.

3. Claim your territory. Annie has claimed the backyard as her territory. She defends it vigorously from other cats. And for the most part they now leave her alone.

It’s important to claim your space in the business world. Be clear on what you’re offering and to whom. Then stand up and stand out!

4. Be curious. All cats love to explore. And Annie’s no exception. In the summer she spends hours in the backyard, peering into flower beds and checking out the next door neighbor’s yard. She comes in at the end of the day, tired and stimulated.

Curiosity is a tonic that keeps your business fresh and relevant. Be curious about your competition, potential new products and services, and interesting marketing ideas.

5. Be gentle but strong. Annie is petite, soft, and gentle. That is until she feels threatened by another cat. Then she puffs herself up to twice her size and lets out a blood-curdling scream. It seldom goes any further than that. The other cat receives the message and retreats.

I’m not suggesting you puff yourself up and start screaming at people who upset you. Even though this might satisfy the “inner cat” in you. ;-) What I am saying is that you must be clear that you will not be taken advantage of or treated poorly.   Stand up for your rights!

6. Break the pattern. Annie’s a creature of routine. She has her favorite chair and set times for eating. She loves a snuggle while I’m watching a little TV at night. But she also mixes it up. She’ll decide to move to a different spot to sleep or skip the snuggle and be on her own.

It’s useful in our business to avoid becoming stale by doing the same thing over and over again. Follow Annie’s example and change things now and again.

Annie has looked this post over and approved its content. Whew! She can be so demanding.

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Photo by Dan Curtis © 2012 all rights reserved

Monday’s Link Roundup.

Monday's Link Roundup

For first time visitors to my  Monday’s Link Roundup, welcome. This is an eclectic list that features articles I find engaging, whimsical, and educational.  And I hope of interest to other personal historians, biographers, videographers, family historians, and memoir writers. Enjoy!

  • What Is the Business of Literature? “As technology disrupts the business model of traditional publishers, the industry must imagine new ways of capturing the value of a book.”
  • 7 Ways to Summon the Courage to Say “No”. “What do you do when a freelancing project just isn’t right for you? Do you turn it down, or do you take it anyway? Most freelancers already understand that they should say “no” to some clients. But often we freelancers just keep on saying “yes” when we know that we shouldn’t.”
  • Why You Should Fire Yourself. “What would you do if you discovered that the secret to your success online lay in firing yourself? Would you do it? That’s the question Alex, a freelance copywriter, had to face.”
  • Hey, at Least You Can Be Virtually Immortal. “NO one will confuse typical retirees today with the Emperor Augustus, who constructed a huge mausoleum to celebrate his life for eternity. And yet they belong to the first generation of elders within easy grasp of something once so rare and valuable that relatively few historic figures could enjoy it until now: virtual immortality.”
  • The Best Ways to Be Sure You’re Legally Using Online Photos. “Using images in our online work is crucial. It’s a visual medium and how better to tell your story or draw in your audience than with a compelling photo? But while some may be flattered you’re using a photo they took or image they created, most are not. Besides all the SEO and search-engine ranking reasons, using someone else’s work without their permission is not only wrong but also may be illegal.”
  • Getting Media Coverage: 5 Things You Need To Know. “Any publicity is good publicity, the saying goes, which makes free publicity even better. A mention in a magazine or buzz on a blog can put your company on the map and help boost sales, in most cases, without costing you a dime. But how do you get on journalists’ radar screens?”

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Encore! What Makes a Personal Historian a Professional?

I call myself a professional personal historian because I consider what I do and how I do it to be professional. But what does that actually mean? And who really cares?…Read more.

Monday’s Link Roundup.

Monday's Link Roundup

If you’re a fan of documentary films, you’ll want to check out The Best Documentaries of 2012 in this week’s Monday’s Link Roundup. And with all the severe weather experienced in many regions of  North America, be sure to take a look at Emergency Preparedness, Response & Recovery. You’ll find excellent advice from the Library of Congress on saving precious family collections.

  • Speak, Memory by  Oliver Sacks. [The New York Review of Books] “We, as human beings, are landed with memory systems that have fallibilities, frailties, and imperfections—but also great flexibility and creativity. Confusion over sources or indifference to them can be a paradoxical strength: if we could tag the sources of all our knowledge, we would be overwhelmed with often irrelevant information.”
  • The clues to a great story. [TED talk] “Filmmaker Andrew Stanton (“Toy Story,” “WALL-E”) shares what he knows about storytelling — starting at the end and working back to the beginning.”
  • Emergency Preparedness, Response & Recovery. “Mitigating the impact of emergencies and disasters is essential to preserving collections and family heirlooms. Whatever the disaster or emergency may be, water exposure is one of the most common problems and though not necessarily catastrophic, can result in total loss. Sound emergency planning, response, and recovery reduces this risk.”
  • Robert B Silvers. “As the New York Review of Books celebrates its 50th anniversary, its editor for all those years explains why a world without long, serious reviews is ‘unthinkable’.”
  • How To Stay Sane: The Art of Revising Your Inner Storytelling. “How To Stay Sane (public library; UK), [is] part of The School of Life’s wonderful series reclaiming the traditional self-help genre as intelligent, non-self-helpy, yet immensely helpful guides to modern living. At the heart of Perry’s argument — in line with neurologist Oliver Sacks’s recent meditation on memory and how “narrative truth,” rather than “historical truth,” shapes our impression of the world — is the recognition that stories make us human and learning to reframe our interpretations of reality is key to our experience of life.”
  • The Best Documentaries of 2012. [PBS] “From Sundance to the Oscars — and every festival, critics list and industry awards show we can find in between — we’re continually updating our list of lists of the “best” documentaries.”

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Monday’s Link Roundup.

Monday's Link Roundup

In this Monday’s Link Roundup you’ll find a fascinating article on memory – The Mysteriously Memorable 20s. It seems that we more easily recall events from our early adulthood than any other period in our lives. And for some charming and poignant images, be sure to check out Intimate Portraits of Old Folks Dancing.

  • A calligrapher explains his art. “One of the big differences between a type designer and a calligrapher is that nobody much wants to watch a type designer at work. Creating and refining a font is painstaking work that requires a fastidious nature, to say the least. Calligraphy is an action sport by comparison – measured in seconds rather than months – and watching a calligrapher at work is oddly thrilling.”  [Thanks to Paula Stahel of Breath & Shadows Productions for alerting me to this item.]
  • Avoid Pricing and Discounting Mistakes. “As a business owner, what do you do when sales are sluggish and you want to offer a discount, but you don’t want to imply that your products and services are worth less by lowering the price?”
  • Dear America, Join Me in Writing a Letter From the Heart. “I had a most humbling conversation yesterday with a vivacious, 17-year-old young lady named Victoria. In discussions of homework, careers and her future opportunities, we somehow managed to cross into an abyss of sorts and completely unknown to her: letters. It seems that over the past 17 years of her relatively young life, she has never sent or received a handwritten letter. Have we advanced that far or, better yet, declined that far to the point that the handwritten word is no longer relevant?”
  • Intimate Portraits of Old Folks Dancing.”The famed Martha Graham once described dance as “a graph of the heart.” In her ongoing series Viv(r)e la Vie!, which we spotted thanks to Feature Shoot, Spanish photographer Ana Galan captures old couples dancing in different countries across the globe.”
  • The Mysteriously Memorable 20s. “What is it about twentysomethings in general? Why are we so fixated on the no-man’s-land between childhood and stable adulthood? A little-known but robust line of research shows that there really is something deeply, weirdly meaningful about this period. It plays an outsize role in how we structure our expectations, stories, and memories. The basic finding is this: We remember more events from late adolescence and early adulthood than from any other stage of our lives. This phenomenon is called the reminiscence bump.”

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