Tag Archives: Personal historian

I Need Your Advice.

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Have you done your own personal history?

As a professional personal historian, I’m sometimes asked if I’ve ever had my life story told. I haven’t. And I always feel awkward about my response. I usually mutter  that I’m too busy doing other people’s stories.  It’s not a very satisfactory answer.

If I don’t see the value of preserving my history, why should anyone believe me when I tell them the great advantages of preserving their own?

Now the fact is that I’m an only child and I don’t have any children of my own.  There aren’t any family members to leave my life story to. A few of my friends might be interested but that’s about it. So part of me thinks, “Why bother?”

Now this is where I need your advice.

What could you say that would inspire me to do my life story?

Please send me your comments. Who knows? You might actually get me started on my personal history! :-)

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Photo Credit: 96dpi

Encore! Avoiding the Digital Universe Will Hurt Your Business.

Let me begin by saying there are legitimate reasons to be wary of the ever expanding digital universe – a glut of junk information, loss of privacy, time wasting, and addiction. But there are also irrational fears at work based in part on our inherent resistance to  change. Read more.

Encore! How to Get Control of Your Pre-Presentation Jitters.

jitters

I’m a “ham” at heart so I love to get in front of an audience, big or small.  But when it comes to an important presentation where I know I’ve got to make a good impression, I can feel the pre-presentation jitters creeping in. Over the years I’ve learned some practical steps to calm myself. Try these the next time you’ve got to make a “big” presentation…Read more.

6 Ways You Can Banish Freelancer Gloom and Doom.

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No clients knocking on your door? Feeling discouraged? Thinking of quitting?

I’ve been there and know what that feels like. It’s no fun. So what can you do to get through the gloom and doom?

Here are a few things I’ve learned along the way.

Accept

Things happen – both good and bad. That’s life.  Accept the fact that as grim as your present situation is, it will change.

When you catch yourself listening to the voices of gloom and doom nattering in your head, switch channels. Your thoughts are just thoughts. They’re not solid objects. Just let them pass without becoming caught up in them.

Reflect

Take some time to examine your intentions.

What were your intentions when you started your freelance business? Was it to make a lot of money? Serve your community? Supplement your income?

How have your intentions changed? Do changed intentions require you to re-evaluate your marketing approach? Maybe your intentions are different and you no longer have the same passion that you started with.

Stepping back and examining your intentions may provide a clue to your present dilemma.

Avoid

Looking at colleagues who are successful can lead to feelings of  envy or incompetence. Likewise, identifying with others who are struggling like yourself can be demoralizing. You begin to think, “Why bother? It’s all hopeless.”

The quickest way to spiral into gloom and doom is to compare yourself to others.  Avoid comparisons.

revitalize

Close the door to your office, disconnect from your beeping electronic devices, and indulge in things that bring you real joy. Forget about your business for a couple of weeks.  It’ll still be there when you get back.

Returning to your work after a complete break  gives you more energy and gives you fresh insights into your business.

Connect

We all need support.

Thinking that you can do it all on your own is a recipe for disaster. Make sure you connect with people who can provide practical advice, a shoulder to cry on, and inspiration.

Persevere

No one said it would be easy establishing a new business. Overnight success rarely happens. Unrealistic expectations about your success will inevitably lead to disappointment and doubt.

Be prepared for the long haul. It’ll take a couple of years of hard work before you begin to see the fruits of your labor. Knowing this will help keep you from despair when times are tough.

Laugh

Last but not least, laugh more! Some days the old saying “If I didn’t laugh, I’d cry ” sums it up.  We need to lighten up. Grim determination and a furrowed brow won’t make work easier.

If you need a quick fix of laughter check this out.

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Photo Credit: The Waterboy

How Good are Your Interviewing Skills?

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Try this short self-assessment. You’ll  get a sense of your strengths and weaknesses as a personal history interviewer.

My suggestion would be to work from a printed copy. You can easily do this by scrolling to the bottom and next to Share this click the print button.

This is adapted from a larger self-assessment that I developed for use by our Life Stories volunteers at Victoria Hospice.

_______________________________

1. I listen to my previous recorded interview with the storyteller and make notes on additional questions I want to ask.

always             almost always                   sometimes                 never

 2. I prepare a list of questions I want to cover before my next interview session.

always             almost always                   sometimes                 never

3. I can leave my troubles at the door and concentrate on the storyteller.

always             almost always                   sometimes                 never

4. I ensure that the storyteller is as comfortable as possible for the interview.

always             almost always                   sometimes                 never

 5. I ensure that all audio distractions such as telephones, radios, TVs, and music players are turned off.

always            almost always                   sometimes                 never

 6. I try my best to make sure that there are no other people in the room when I’m interviewing the storyteller.

always             almost always                   sometimes                 never

7. As much as possible, I use open-ended questions which start with: Who, What, When, Where How and sometimes Why.

always             almost always                   sometimes                 never

 8. I provide appropriate supportive non-verbal listening such as nodding, smiling, frowning, leaning forward, and maintaining “non- intense” eye contact.

always             almost always                   sometimes                 never

 9. I use supportive verbal acknowledgment sparingly. This includes such expressions as: I see. Yes. Mmm. Right. Of course. Really. Tell me more. That must have been very difficult.

 always             almost always                   sometimes                 never

 10. I keep an open mind and don’t mentally judge the storyteller’s remarks.

always             almost always                   sometimes                 never

 11. I ask only one question at a time.

always             almost always                   sometimes                 never

 12. If I don’t understand what has been said, I ask the storyteller for clarification.

always             almost always                   sometimes                 never

 13. When appropriate during the interview, I recap what the storyteller has told me.

always             almost always                   sometimes                 never

 14. If possible, I face the storyteller and sit no more than five feet away.

always             almost always                   sometimes                 never

15. I speak in a clear voice and loud enough to be heard by the storyteller and picked up by the recorder mic.

always             almost always                   sometimes                 never

 16. If I sense resistance to a question, I don’t force the storyteller to answer.

always             almost always                   sometimes                 never

 17.  I easily admit to being at a loss for the next question and suggest time out.

always             almost always                   sometimes                 never

18. When I become aware that a response by the storyteller could cause others discomfort, I pause the recorder. I remind the storyteller that others will hear their remarks. I then ask if the storyteller wishes me to continue recording or switch to a different topic.

always             almost always                   sometimes                 never

19. I’m comfortable with sad, tearful moments.

always             almost always                   sometimes                 never

20. For the most part, I don’t ask questions from a list, preferring to use it as back up.

always             almost always                   sometimes                 never

21. I’m genuinely curious and encourage the storyteller to provide more detail and texture to stories. I temper this with a need to balance time constraints and to honor the storyteller’s wishes regarding disclosure.

always             almost always                   sometimes                 never

22. If I’m recording potentially revelatory stories, I make certain that as soon as possible I acknowledge on the recording that the storyteller has given me permission to record this material.

always             almost always                   sometimes                 never

23. I know when I’m encountering emotionally charged stories that are beyond my ability and expertise to handle.

always             almost always                   sometimes                 never

24. I’m comfortable suggesting to the storyteller that the person might wish to speak to a counselor.

always             almost always                   sometimes                 never

25. I gently bring the storyteller back to the topic at hand if the person has strayed into material that is of little or no interest.

always             almost always                   sometimes                 never

 26. If the storyteller begins to use the interview as an opportunity to malign someone, I stop the recording. I explain that this is not appropriate and that I will not proceed if the storyteller insists on expressing such comments.

always             almost always                   sometimes                 never

 27. I am more concerned at getting the stories behind a life than the facts of the story.

always             almost always                   sometimes                 never

28. At the end of the interview session I thank the storyteller for taking the time to share memories.

always              almost always                  sometimes                  never

_______________________

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Encore! What Makes a Personal Historian a Professional?

I call myself a professional personal historian because I consider what I do and how I do it to be professional. But what does that actually mean? And who really cares?…Read more.

Are Your Clients Getting Too Little?

too little

Recently I was reading an article by marketing provocateur Seth Godin. In his usual challenging manner he hit the nail on the head.

” The hard part isn’t charging a lot. The hard part is delivering more (in the eye of the recipient) than he paid for…Too often, in the race to charge less, we deliver too little. And in the race to charge more, we forget what it is that people want. They want more. And better.”

This got me thinking.  A personal history book or video is a big ticket item for most clients. So what can we do to demonstrate that our clients will get get more than they expected?

Here are some ideas that come to mind:

Emphasize the lasting value of A life story.

When you have an initial conversation with a potential client, use  words such as investment rather than cost, legacy rather than personal history, gift instead of book or video.

I sometimes use a new car analogy. I point out that as soon as you drive a car off the lot, it begins to depreciate. On the other hand, a Life Story appreciates over time. You can’t say that about many things.

Use your professional qualifications.

It’s true that “Cousin George” can probably do the book for half the price. But does he have the experience and professional background to do a first-class job?

When people hire me, they know that not only are they getting an experienced professional personal historian but also a former award-winning documentary filmmaker. My work will be better than “Cousin George’s”.  At least I hope so. ;-)

Look for ways you can make your qualifications stand out.

Give your client more than just a book.

There are a number of ways to add  extras.

  • Include a set of audio CDs of your interviews.
  • Provide a poster size duplication of the book cover.
  • Give a subscription to a a family history magazine.
  • Reproduce a treasured archival photo from the book and have it framed.
  • Organize a launch party for friends and family after the book’s publication.

Find those little extras that add more value to your work.

Emphasize the superior quality of your books.

Have one of your beautiful personal history books to showcase your work. The quality will speak for itself. Point out the exceptional archival paper stock and inks that are used.  Acquaint clients with the  outstanding design elements.

You want to convey the message that these are “Legacy” books that will last for generations.

stress the  good feelings that come with a personal history book or video.

What clients may not appreciate are the positive feelings that arise with personal histories. It’s not just a book or video.

Parents and children talk about feeling closer to each other after engaging in a life story. Parents are touched by the thoughtfulness of their children undertaking such an endeavor. Still other recipients of a personal history find a new appreciation for their life accomplishments.

A personal history is  a connection to the soul.

What are some of the ways that you exceed your client’s expectations?

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Image by iStockphoto

How to Get the Stories in a Life Story Interview.

iStock_in the beginningWhat makes a great story? If you think of the characteristics of your favorite novels, you’ll probably come up with a list like mine:

o engaging characters

o interesting settings

o intriguing and coherent plot

o surprising twists and turns

o conflict and resolution

These same story elements also apply to non-fiction works like life stories or memoirs. One of the pitfalls that inexperienced personal historians  make is to forget this. Great stories engage the reader or listener.

A narrative that reads, “This happened and then that happened. And then this happened followed by that happening.” is not engaging. It’s simply a recitation of events, places, and details.  It’s boring.

Here’s how you can ensure that you get great stories.

As you interview a client, listen carefully and ask yourself the following questions:

  • Does the story have a strong sense of place?
  • Are the characters well drawn?
  • Is the story intriguing?
  • Am I drawn in?
  • Am I delighted?
  • Am I surprised?
  • Is there a sense of moving forward – a journey?
  • Is the storyteller emotionally connected to the story?
  • Is this a crucial story in the person’s life? Is it a turning point?
  • Does the story seem to have a purpose? That is, is it worth telling?

If your answer is “No” to any one of these, gently redirect the interview. Ask questions that will turn the “No’s” into “Yes’s”.

You’ll be surprised at how much more engaging your client’s  stories will be.

Guaranteed.

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Photo by iStockphoto

Do You Have a Problem Knowing What to Charge Clients?

thinking

For many newcomers to the business of Personal Histories determining what to charge is a challenge. There are no set industry standards and fees range from next to nothing to $100+ an hour.

It doesn’t really matter what other personal historians charge for their work. We’re all different. One size does not fit all.  So here’s what to do.

Start with your own expenses

  • Make a detailed listing of all your expenses for a year. Include everything – personal as well as business. Include a “contingency” amount for such things as health emergencies, repairs, travel, etc.
  • Don’t forget taxes and start-up equipment such as printers, scanners, cameras, recorders, etc.
  • Divide your total expenses by 12 to arrive at a monthly estimate.

Let’s imagine your calculations point to monthly expenses of $4,000. If your only source of income is from your personal history work, you’ll need to generate at least $4,000 of income every month or about $1,000 a week just to meet your expenses.

Calculate your billable hours.

Use good time tracking software and determine how much of your time is spent on non-billable activities such as  research, marketing, bookkeeping, file management, and so on. A good rule of thumb is 20% of your billable hours. So if you work a 40 hour week, you’ll be spending about 8 hours a week on non-billable items.

This means you need to charge a little more than $3o an hour for the remaining 32 billable hours in order to bring in a $1000 a week. (40 hr. work week  minus 8 hr. non-billable items)

Determine your profit margin

Being self-employed means both flush and lean times. To ensure that you can bridge those downturns in your business, build in a profit margin. Consider anything from 10% to 30%.

Suppose you decide on 15%. That would mean adding an additional $4.50  (15% of $3o) to your hourly rate bringing it to $34.50.

Charging by the project

You may prefer to charge by the project. If so, estimate the number of hours to complete a project and multiply by your hourly rate.

And Don’t Forget

  • Double the amount of time you think a project will take. It always takes longer than you anticipate.
  • Avoid pricing yourself too low. Clients will assume you’re not good because you’re cheap.
  • Don’t base your rate on what others are charging.
  • You’re a professional and are worth every penny you charge.

Additional Resources

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Photo by iStockphoto

Your Favorite Posts of 2012.

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Here are the most popular posts of the past year. If you missed some of these, now’s your chance to find out what attracted others to these articles.

Do you have a favorite article that isn’t on the list? Share it with us here.

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