Tag Archives: self employed

Three Big Start-Up Mistakes I Made That You Can Avoid.

mistake

Thinking of giving up your current job and starting up your own business? Here are a few big mistakes I made and lessons I learned. Maybe they’ll save you some anguish. Then again maybe you’re smarter than I was. ;-)

In 1980 I left my job at TVOntario, an educational broadcaster, and hung up my shingle as an independent documentary filmmaker. I had a passion for documentaries, a willingness to work hard, and a creative bent. What I didn’t have was two cents in my bank account. That was my first mistake.

The early years were tough. I had to borrow money from friends and get odd jobs to pay the rent and buy groceries. The effort expended on survival left little time or energy for filmmaking. Eventually I went on to be a successful documentary filmmaker but it was a lesson well learned.

Lesson 1: Don’t start without money in the bank. You’ll need enough cash in hand to cover at least a year of living and business expenses.  The first couple of years will be lean.

My next big mistake.

Although I was enthusiastic, I had no documentary film experience and no body of work.  Few were willing to take on an eager but inexperienced filmmaker.

Lesson 2: Gain experience and have something to show potential clients. Enthusiasm is important but clients also want to know that you can deliver. If you have little experience, highlight aspects from your previous work  that  indicate you can do the job.

For example, I drew on the fact that I had a Masters of Education degree. As part of that degree I had taken a course in the production and evaluation of educational media and had made a short animated film. I pointed to my work at TVOntario as a producer and as a writer of educational materials.  It was a stretch but it  illustrated that I was competent and had some “media” experience even if I hadn’t made a documentary.

Mistake number three.

I launched into my new business with no plan, no advice, and no clear idea of what was involved in being an independent documentary filmmaker. Not something I’d recommend to others. Had I known what to expect, it could have saved me from a good deal of heartache.

Lesson 3: Have a plan. Seek advice. Know what you’re getting into. You don’t need to turn this into a year long research and development project. But tempering your enthusiasm with a little dose of reality will serve you well. Trust me!

What are some of the mistakes and lessons you’ve learned from starting up a business?

If you enjoyed this post, get free updates by email.

Photo Credit: Alex E. Proimos

Encore! How to Get Control of Your Pre-Presentation Jitters.

jitters

I’m a “ham” at heart so I love to get in front of an audience, big or small.  But when it comes to an important presentation where I know I’ve got to make a good impression, I can feel the pre-presentation jitters creeping in. Over the years I’ve learned some practical steps to calm myself. Try these the next time you’ve got to make a “big” presentation…Read more.

6 More “Purrfect” Business Tips from My Cat.

Annie in tree

Annie in the plum tree.

Groan. Don’t you just hate puns?

Anyhow, my cat Annie  is a source of inspiration for my life and business. Previously I wrote 6 Lessons My Cat Taught Me About Time Management. I might add, she was quite pleased by the positive response that article received. ;-)

Here are some more of Annie’s pearls of wisdom.

1. Take time to play. Every day Annie insists we play at least once if not twice. If I’m not available, she’ll make up her own games. She’ll race madly about the house, dive into a stack of newspapers, or climb the plum tree.  She knows the wisdom of the old saying “All work and no play makes…”.

Make certain to build play time into your daily schedule.

2. Exercise caution in any new situation. Annie doesn’t immediately take to new things. A new chair, plant, or visitor is carefully and gingerly approached, sniffed, and either tentatively accepted or rejected until she feels more comfortable.

Whenever you embark on a new project or work with a new client, you could emulate her behavior (well maybe not the sniffing part). Take time to do your homework and assess the situation before plunging in.

3. Claim your territory. Annie has claimed the backyard as her territory. She defends it vigorously from other cats. And for the most part they now leave her alone.

It’s important to claim your space in the business world. Be clear on what you’re offering and to whom. Then stand up and stand out!

4. Be curious. All cats love to explore. And Annie’s no exception. In the summer she spends hours in the backyard, peering into flower beds and checking out the next door neighbor’s yard. She comes in at the end of the day, tired and stimulated.

Curiosity is a tonic that keeps your business fresh and relevant. Be curious about your competition, potential new products and services, and interesting marketing ideas.

5. Be gentle but strong. Annie is petite, soft, and gentle. That is until she feels threatened by another cat. Then she puffs herself up to twice her size and lets out a blood-curdling scream. It seldom goes any further than that. The other cat receives the message and retreats.

I’m not suggesting you puff yourself up and start screaming at people who upset you. Even though this might satisfy the “inner cat” in you. ;-) What I am saying is that you must be clear that you will not be taken advantage of or treated poorly.   Stand up for your rights!

6. Break the pattern. Annie’s a creature of routine. She has her favorite chair and set times for eating. She loves a snuggle while I’m watching a little TV at night. But she also mixes it up. She’ll decide to move to a different spot to sleep or skip the snuggle and be on her own.

It’s useful in our business to avoid becoming stale by doing the same thing over and over again. Follow Annie’s example and change things now and again.

Annie has looked this post over and approved its content. Whew! She can be so demanding.

If you enjoyed this post, get free updates by email.

Photo by Dan Curtis © 2012 all rights reserved

Encore! What Makes a Personal Historian a Professional?

I call myself a professional personal historian because I consider what I do and how I do it to be professional. But what does that actually mean? And who really cares?…Read more.

6 Ways to Rekindle the Passion in Your Freelance Work.

spark

The other day I was having coffee with a colleague and she asked me how I kept my “saw sharp”.  Good question.  No matter how much we love our work, the day-to-day demands can eventually wear us down and make us dull.

I’ve been self-employed for over three decades and know what it’s like to lose my spark. Here are some ways  I’ve found to get it back.  Maybe they’ll work for you.

 1. Connection

Working solo can be an isolating experience. Being able to meet with colleagues is a great tonic.

I get energized meeting locally with fellow personal historians. As well, being connected online through my membership in the Association of Personal Historians is a wonderful source of support and information.

Make sure you’ve got a support group that can give you an added boost when your spirits are low.

2. Variety

I admit that I get bored doing the same thing over and over again.  Knowing this means  I look for ways to build variety into my work.

I started this blog in part because I wanted to try something new. I’ve also expanded my repertoire beyond  video productions to include print and audio projects.

Look for ways that you can add some new pieces to the work you do.

3. Continuous learning

I’m a perpetual student. I love to learn new things. Besides books, there are online workshops and courses that keep me up-to-date and fresh.

Another super way to keep learning is going to a professional conference. I’ve attended two Association of Personal Associations conferences.  These are jam-packed with workshops and talks. Each time I go, I come away feeling revitalized.

Plan to attend one professional conference this year. You won’t regret it.

4. Time out

No matter how much you love your work, if you never take a break from it, you run the real risk of losing your spark.

For this reason I’ve built into my days and weeks “play time”.  Whether it’s meditating, going for a walk, visiting with friends, or just goofing off, I get away from my work.

What kind of play time have you built into your work week?

5. Inspiration

I find that being around positive, inspiring people and reading or listening to inspiring stories does a lot to rekindle my enthusiasm.

I know I’m not alone. Over 15 million YouTube viewers have watched  Randy Pausch Last Lecture: Achieving Your Childhood Dreams.

Take the time to find inspiring stories that will recharge your batteries.

6. Acknowledgement

When I’m feeling flat and uninspired, I sometimes go to my “Thank You” folder. Here I keep all of the notes and letters sent to me by satisfied and grateful clients.

Reading through these brings a smile to my face and a reminder of why I love my work.

Make sure to put all your support letters in a file where you can find them. And periodically take them out and read them.

What are some of the ways you bring  zest back into your work?

If you enjoyed this post, get free updates by email.

Photo Credit: mdezemery via Compfight cc

Do You Have a Problem Knowing What to Charge Clients?

thinking

For many newcomers to the business of Personal Histories determining what to charge is a challenge. There are no set industry standards and fees range from next to nothing to $100+ an hour.

It doesn’t really matter what other personal historians charge for their work. We’re all different. One size does not fit all.  So here’s what to do.

Start with your own expenses

  • Make a detailed listing of all your expenses for a year. Include everything – personal as well as business. Include a “contingency” amount for such things as health emergencies, repairs, travel, etc.
  • Don’t forget taxes and start-up equipment such as printers, scanners, cameras, recorders, etc.
  • Divide your total expenses by 12 to arrive at a monthly estimate.

Let’s imagine your calculations point to monthly expenses of $4,000. If your only source of income is from your personal history work, you’ll need to generate at least $4,000 of income every month or about $1,000 a week just to meet your expenses.

Calculate your billable hours.

Use good time tracking software and determine how much of your time is spent on non-billable activities such as  research, marketing, bookkeeping, file management, and so on. A good rule of thumb is 20% of your billable hours. So if you work a 40 hour week, you’ll be spending about 8 hours a week on non-billable items.

This means you need to charge a little more than $3o an hour for the remaining 32 billable hours in order to bring in a $1000 a week. (40 hr. work week  minus 8 hr. non-billable items)

Determine your profit margin

Being self-employed means both flush and lean times. To ensure that you can bridge those downturns in your business, build in a profit margin. Consider anything from 10% to 30%.

Suppose you decide on 15%. That would mean adding an additional $4.50  (15% of $3o) to your hourly rate bringing it to $34.50.

Charging by the project

You may prefer to charge by the project. If so, estimate the number of hours to complete a project and multiply by your hourly rate.

And Don’t Forget

  • Double the amount of time you think a project will take. It always takes longer than you anticipate.
  • Avoid pricing yourself too low. Clients will assume you’re not good because you’re cheap.
  • Don’t base your rate on what others are charging.
  • You’re a professional and are worth every penny you charge.

Additional Resources

If you enjoyed this post, get free updates by email.

Photo by iStockphoto

8 Tips to Prepare Your Business for the New Year.

new-year_hd-2013

Your small business is like your car. It needs regular servicing to keep it running smoothly.

With the year rapidly drawing to a close, now’s the time to give your business a tune -up.

Here are 8 tips that’ll have your company running like a Rolls Royce in 2013.

1. Evaluate

Take a hard look at what’s  not working in your business and drop it.  It might be a marketing approach that has failed to generate leads. Or it might be fees that are too low to sustain your business.

Similarly, look at what’s working. How can you do more or improve on your success?  Maybe your  speaking engagements have been a great way of getting new clients. Consider offering more.

2. Declutter

Finding it hard to find the surface of your desk? Are there file folders and books stacked on the floor? Actually, it’s beginning to sound a lot like my office. ;-)

You’ll feel more organized and on top of things once you get rid of extraneous stuff. You don’t have to be a fanatic about it. A little order and spaciousness can go a long way.  Set aside a few minutes  a day and you’ll be surprised how much you can accomplish.

Just to let you know I’ve started my own decluttering. I do have a desk!

3. Bookkeeping

If you keep your receipts in a shoe box, it’s time to consider a bookkeeper or an accounting software program.

It’s critical that you have a clear picture of income, expenses, and profit. Without an ongoing snapshot of your financials you’ll never be able to accurately assess your company’s health.

4. Learn

Being a successful small business owner requires constantly upgrading  and learning new skills. Look for webinars, tutorials, expert speakers, and courses that will make a difference to your performance  in 2013.

For some great online training sites of interest to personal historians click here.

5. Connect

There’s a wealth of information and support to be found in professional  and small business associations.  For example, if you’re a personal historian and haven’t yet joined the Association of Personal Historians, make sure to join today.

6. Plan

Without a road map you’ll never know where you’re going.   Look ahead at the coming year and write down your goals. Keep them realistic. Grandiose plans are sure to fail and will leave you discouraged.

Check out Really Simple Goal Setting   for some excellent help.

7. Website

If you don’t have a website or blog, get one. If you have one, it’s time to take a critical look at it. How fresh is the content? How easy is it to navigate around the site? What’s missing? What can be discarded? How professional does it look?

You can find more on building a successful blog here.

8. Self-care

A healthy business needs a healthy owner. It’s easy to neglect your own care  when working hard to make a success of your business.

Make certain to schedule time for you in your day planner.  Whether it’s going to the gym or for a walk, meditating or reading a book, you need to give yourself permission to relax and recharge.

For more articles on taking care of yourself check these out:

What are the things you do to get yourself and your business ready for a new year?

If you enjoyed this post, get free updates by email.

How Can a Labyrinth Lead You to Success?

If you don’t know where you’re going…you might not get there. ~ Yogi Berra

Recently I walked a labyrinth. I don’t do this regularly. But I was attending a silent weekend  Buddhist retreat and outside the retreat center was a large labyrinth.

You can find business lessons almost anywhere.

I became aware that walking the labyrinth was akin to establishing and running a successful personal history business. There is a beginning with all the anticipation of the journey ahead. And there’s an end goal of a flourishing business.  And the distance between these two points  is not a straight line but a series of intricate interconnecting paths.

What does a labyrinth  have to teach us about running a successful personal history business?

Have a plan

You need to know where you’re going and how to get there.

In a labyrinth, just as you’re about to reach your destination,  the path veers off and you find yourself moving away.  But you trust if you keep following it, you’ll eventually reach your goal. And you do.

Similarly,  in your personal history business you need to have a clearly marked path. It starts with having in place a workable business plan that will give you confidence to get through through the inevitable twists and turns your business will take.

Don’t give up

Like the twisting path of the  labyrinth, you’ll  encounter setbacks in your business. It’s easy to get discouraged. But if you have a solid business plan and are committed to reaching your goal, then you’ll be encouraged to continue, knowing that success can be yours.

Take time for reflection

Walking a labyrinth is in part an exercise in reflection. The mind is focused on the path, allowing some of the busyness of your life to settle. You can see more clearly.

Running your personal history business can  seem overwhelming at times. There’s so much to do and so little time to do it. But  successful business owners take time to examine where their company has been, where it’s going, and what changes need to be made to keep on track.

Make time to reflect on the health of your business.

Conclusion

Having a sound and wise path to follow in life and in business is the trick to  happiness. There is no one path. You’ll need to determine what’s right for you. Once you’ve chosen your path,  set out with joy, courage, and humbleness.

And remember what Yogi Berra said, “If you don’t know where you’re going…you might not get there.

If you enjoyed this post, get free updates by email.

Photo by Jim Champion

Encore! When Should You Quit Being a Personal Historian and Move On?

I spend time here encouraging and supporting full-time professional personal historians.

But what about those of you who may be wondering if it’s time to give up being a personal historian all together? Remember there’s nothing wrong with quitting.  I wrote about giving up in a previous post Stop With The Productivity Pitches!

I’ve changed careers at least four times in my life. From my experience here are the clues that tell you enough is enough…Read more.

Encore! Do You Want To Be a Successful Personal Historian?

Why do some succeed and others fail? In a word – persistence.   It’s that ability to get knocked down, pick yourself up, and keep going. Success of course is entirely in the mind of the beholder. Success to one person is failure to another…Read more.