How to Ace Your Next Media Interview.

I’ve given countless interviews for both local and national media outlets. What I’ve learned, I’ve condensed into these handy tips that I hope will be of some help. (Please note that the radio and TV tips assume that you’ll be doing a studio interview. Even if you’re not, the rules still hold for an “on location” interview.)

General tips for all media interviews.

Use anecdotes. Come up with a short story (about 30 seconds) to illustrate your point. Remember, humor works well.

Think of some likely questions you’ll be asked. Then prepare some pointed facts and brief stories you can use.

Don’t rehearse. Many “experts” suggest rehearsing—and they’re wrong! Doing so can make you feel more stressful because you’ll be worried about getting it right.

Study your interviewer. Take time to catch several episodes of the host’s show. You’ll get a sense of the person’s style and approach. If you’re being interviewed for a magazine or newspaper, read a few articles the journalist has written.

Don’t use professional jargon. Use simple, everyday words.

Don’t rush to your interview. At least a day in advance, learn where the TV or radio studio is located and find the best route to get there. On the day of the interview, leave extra time for getting to it. You want to be as relaxed as possible, not tense from cutting the time too close.

Tips for TV interviews.

Focus on your host. Make a connection with the interviewer and don’t look at the camera. You’re talking to one person, not thousands. This will help you remain calm.

Wear solid colors and avoid anything flashy. You want the audience to be fascinated by what you’re saying, not what you’re wearing. Avoid stripes or busy patterns. The camera doesn’t like them. Use black, blinding white, and bright red sparingly.

Ask ahead how much time you’ll have. “On Air” time is often short; think five minutes or less. Make sure you have two or three points you really want to stress. Insert these into whatever question you’re asked.

Bring props. Television loves visuals. Offer the TV producer a 30- or 60-second clip of your videos. If you produce books, bring samples.

Smile. Avoid at all cost the “deer in the headlights” syndrome. Have some fun.

Tips for radio interviews.

Appearance. It’s less important than for TV. However, this doesn’t mean showing up in your track suit. Wear comfortable, but appropriate, professional attire.

Bring notes. It’s radio so you can’t be seen! Jot on an index card three key points you want to make.

Avoid a monotone voice. All the listener has to go on is the sound of your voice. Keep it conversational, but be conscious of expressing yourself with some passion.

Tips for newspaper and magazine interviews.

Have contact names. A journalist will likely want to talk to some of your clients. Make sure you have the names and contact information for two or three of your clients. Try to go for variety—younger, older, male, female. Get you clients’ approval beforehand to use their names.