Tag Archives: Business

Monday’s Link Roundup.

In this Monday’s Link Roundup I’ve listed several book reviews that I think you’ll find interesting. If you’re concerned about  digitizing your precious family history, you’ll want to read Digital Imaging Essentials.  For an understanding of  what it’s like to be  supportive parents of a gay teenage boy who tried to commit suicide, be sure to read Oddly Normal. And for John Lennon fans, don’t miss The John Lennon Letters.

  • No sunlit room, no last words. “As Luke Allnutt watched his father die, he thought the time for a meaningful conversation and emotional epiphany was at hand. His father had other ideas.”
  • The best way to get unstuck. “Don’t wait for the right answer and the golden path to present themselves.This is precisely why you’re stuck.”
  • 10 Essential Marketing Skills for Freelancers. “As a freelancer (or potential freelancer), you live and die by your ability to sell your services. And uOddly Normal is not Joseph’s story. It’s the story of his parents, who struggled for years over how best to raise a child whom they knew was gay, who wasn’t out to them or the world, and whom they thought was mentally crumbling under the pressure of that secret.nless you’ve got some kind of agent or marketing firm doing your marketing for you, you’ve got to be your own marketer. If you’re like me, that doesn’t come naturally.”
  • Digital Imaging Essentials by Geoff Rasmussen. “Genealogists use digital imaging technology every day. But what they do not know about it can harm their digital treasures. They have needed a comprehensive, easy-to-read guide, full of illustrated step-by-step instructions to learn how to digitize, organize, preserve, share, and backup their digital collections.”
  • The John Lennon Letters, Edited by Hunter Davies. “The triumph of these 200 or so letters is that they are not just about John and Mimi, or John and The Beatles, or John and Yoko. They are all of that but, within the framework editor Hunter Davies gives them, they’re also about a time and place, and Lennon’s role within it. It is hard to distinguish whether the honestly and innocence of some of his correspondence reflects his personality, or his era.”
  • Translating from speech to prose. “Terkel’s books consist of tape-recorded conversations with mostly common people; after a brief introduction from Terkel, each text unspools almost seamlessly, with only an occasional nudge from the questioner. But here’s the thing: most people don’t talk that way.” [Thanks to APH member  Pattie Whitehouse for alerting me to this article.]
  • Book Review: Oddly Normal. “Thirteen-year-old Joseph Schwartz …came out at school one spring day in 2009, rode the bus home, shut himself in his suburban New Jersey bathroom, and downed way too many capsules of Benadryl. He had never been subjected to overt homophobia, was only a few years away from hearing the president of the United States express unequivocal support for gay marriage on national television, and was the son of two very supportive, loving parents. But no matter his direct relationship with what it meant to “be gay,” Joseph carried the weight of his difference… and it almost killed him. Joseph’s dad, New York Times national reporter John Schwartz['s],… new memoir, Oddly Normal: One Family’s Struggle To Help Their Teenage Son Come to Terms With His Sexuality… is not Joseph’s story. It’s the story of his parents, who struggled for years over how best to raise a child whom they knew was gay, who wasn’t out to them or the world, and whom they thought was mentally crumbling under the pressure of that secret.”

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Encore! 8 Ways To Make Your Business Stand Out From the Crowd.

In today’s marketplace you’ve got to do more than offer excellent service and product. That’s a given. To separate your small business from all the others offering a similar service you’ve got to be unique and memorable. How do you do that?…Read more.

Book Review: “Quiet: The Power of Introverts in a World That Can’t Stop Talking” by Susan Cain

The following review is by Dhyan Atkinson of The Five Essential Skills. Providing business skills training, consulting and business coaching to English-speaking small business owners around the world.  Learn the business skills you need to be successful and get help using them out in the real world to find clients!

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I am an introvert.  I love public speaking. I love teaching my classes.  I love working with my clients and I do these things well… but I am a dyed-in-the-wool introvert all the same.

One of the best explanations I have come across for the difference between an extrovert and an introvert has to do with the things that energize and rejuvenate them.

Extroverts get energized by interacting with people and being in public. They find group energy stimulating and enlivening.  They thrive on teams and competition, and relish expending lots of energy which, in turn, energizes them more. They would rather be with people than be alone.

Introverts are the opposite. Although they may enjoy being with others, they tend to get drained by too much time with too many people.  At a party, they are more likely to be in the corner having a deep quiet conversation than dancing with a lampshade on their head in the center of the room.  Sooner or later, they are ready to leave the party for some quality time alone.  It is the alone time that gives them more juice and feeds their contributions to the world.

When I saw Susan Cain’s book “Quiet:  The Power of Introverts in a World That Can’t Stop Talking” advertised on my Kindle I bought it at once and have relished every page!  Susan Cain, herself an introvert (and a Wall Street Lawyer), talks about the dilemma introverts face every day living in a world that admires what she calls “The Extrovert Ideal.”   Think Tony Robbins.  Think Mega-churches.  Think our current political leaders.  Think Harvard Business School.  Think every mega-training program you have ever heard of.

Cain has clearly done her homework.  The book draws on cutting-edge research in psychology and neuroscience speaking to the biological origins and differences between introverts and extroverts.  Every chapter contains entertaining stories of real people (both introverts and extroverts) in real life situations.  (My favorite story is when Susan attends a Tony Robbins seminar to research extroverts in action.  I loved the descriptions of the cheerleading, the jumping up and down, the chanting, the pumping up of enthusiasm, the mega-screens, Tony as bigger than life, the fire walk – mostly because I could enjoy these things in print and never have to attend a seminar myself!  I know this is not for me!)

She also identifies many famous introverts and their contributions to the world.  Without introverts we would not have the following:

The theory of gravity
The theory of relativity
The theory of evolution
Personal computers
W.B. Yeats’s ‘The Second Coming’
Chopin’s nocturnes
Proust’s ‘Remembrance of Things Past’
Van Gogh’s ‘Starry, Starry Night’
Peter Pan
Orwell’s ’1984′ and ‘Animal Farm’
The Cat in the Hat
Charlie Brown
‘Schindler’s List,’ ‘E.T.,’ and ‘Close Encounters of the Third Kind’
Google
Harry Potter

It isn’t just that I enjoyed this book and learned from it: I felt validated reading “Quiet.”  I felt encouraged.  I gained a renewed sense that I can do anything an extrovert can do and I can do it in my own quiet way.  I have been telling my clients for years that they can love their work and find ways to find clients without resorting to the fist-punching bravado of your classic salesperson.  It’s true!

I would highly recommend this book to people who dread being out in the world in an open, extroverted way but fear that if they don’t “change themselves” their business will never survive.  “Quiet” is a celebration of the “other” way of living – a sweeping validation of the power, creativity, contributions, and self-worth in being an introvert.

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Encore! When Should You Quit Being a Personal Historian and Move On?

I spend time here encouraging and supporting full-time professional personal historians.

But what about those of you who may be wondering if it’s time to give up being a personal historian all together? Remember there’s nothing wrong with quitting.  I wrote about giving up in a previous post Stop With The Productivity Pitches!

I’ve changed careers at least four times in my life. From my experience here are the clues that tell you enough is enough…Read more.

Encore! Do You Want To Be a Successful Personal Historian?

Why do some succeed and others fail? In a word – persistence.   It’s that ability to get knocked down, pick yourself up, and keep going. Success of course is entirely in the mind of the beholder. Success to one person is failure to another…Read more.

Encore! The #1Thing You Can Do to Jump Start Your Marketing.

Marketing strategies assume one size fits all. We’re told that we must network, build referrals, provide items of interest to the media, write newsletters, blog, give presentations, and so on.

News Flash! It doesn’t matter if we know what we’re supposed to do if we don’t like doing it. And not tending to marketing tasks that we’re told are critical can make us feel inept. This can quickly spiral into doing nothing at all…Read more.

Encore! Can I Make a Living as a Personal Historian?

I get asked this question with increasing regularity. And my response is – it depends. Like most things in life, there isn’t a simple answer. Here are a few things to ponder…Read more.

Encore! Being Relaxed Makes People Spend More Freely.

The  recent issue of  the Journal of Marketing Research  examined the correlation between relaxation and consumer spending. It turns out that all things being equal consumers are more willing to pay higher prices if they feel relaxed…Read more.

Encore! 3 Keys to Creating Trust with Potential Clients.

A key factor in whether potential clients will hire us as personal historians is trust. But how to build trust in an introductory meeting?…Read more.

Encore! The Best Advice Ever for a Personal Historian.

If I were able to go back to when I began as a personal historian, what’s the best advice I could give myself? Here’s what I’d say…Read more.